A BSGA Award gives a business a boost!
With the September deadline for the BSGA British Sign Awards competition now rapidly approaching there is less than four weeks remaining to submit entries, but judging by the comments from last year’s winners, it’s well worth the effort involved.
“We were very proud to have been awarded this top accolade and it’s certainly helped us while tendering for some of the very prestigious contracts we have on-going at the moment,” said Darren Roughton, Managing Director at Kettering-based Sign of the Times, winner of the 2014 Sign of the Year Award. “We are now working on new projects for Barclays Bank in New York, Nationwide Building Society’s new call centres and on a new brand and information exercise for the National Trust. These are just a few of the new projects we have in line and ongoing for the foreseeable future. All in all, things have been going very well at SOTT since we won last year’s Sign of the Year.
“ The award has certainly helped to increase the work and fortunes at Sign of the Times.”
Jonathan Burge, MD of Absolute Sign Group, was similarly delighted with last year’s award for the Roll Out Programme of the Year. He reported: “It was great that the judges understood what was involved in organising the signage roll-out for Worldpay to happen across the globe at exactly the same time. The award was greatly appreciated by all the staff involved and brought a genuine feel-good factor to the business.”
The awards scheme was introduced by the BSGA to provide a showcase for the outstanding work created and delivered by UK-based signmakers every year.
The inaugural awards in 2014 proved an outstanding success, attracting over 250 entries across all categories and producing some outstanding winners
“As the only trade organisation dedicated to the sign industry in the UK, the BSGA is in the ideal position to organise an awards scheme which recognises and rewards excellence in sign making,” said David Catanach, Director of the BSGA. “The comments from last year’s winners demonstrate that the awards have real meaning and can have a significant impact on a business and its bottom line.”
The scheme is open to all UK-based sign businesses, whether or not they are members of the BSGA. Entry is free and the appropriate entry forms and instructions can be found on the awards website. This year, there are a total of 14 signmaking awards, covering every aspect of the industry, plus a new Apprentice of the Year award and a special award for the industry’s Product of the Year.
An independent panel of industry experts will judge the entries and, to keep the playing field level for all, the identities of all entrants will be redacted prior to judging.
David Catanach commented “While the BSGA had the idea of running the awards, the fact is that none of it would have been possible without support from sponsors.”
In response, Richard Davies, 3M’s Trade Marketing Manager said that the company was delighted to be the lead sponsor for the awards for a second year. He explained:“We have a close affinity with the sign industry in the UK and we are pleased to be able to support a scheme which recognises and rewards the skills and creativity of British signmakers and brings the whole industry together. Our involvement in the scheme is also a demonstration of our active support for the BSGA, which continues to work to promote and safeguard the future of the sign industry in the UK.”
The other sponsors are William Smith,which is sponsoring both vehicle graphics categories – commercial and personal vehicles, andSpandex with DI-NOC, which is sponsoring the award for interior signage.
Trade Etching Direct is taking on the Craftsman Award, while Amari Plastics will be supporting the Small Signmaker award andBlackburns Metals and Plastics has committed to the Architectural Sign award.
Vink Lighting has agreed to sponsor the Illuminated Sign Award,Atlantic Tech Services has selected to sponsor the Wayfinding Award and, once again, Nationwide Platforms will be putting its support behind The Best Roll-out Programme Award. In addition,Soyang Europe will also be sponsoring the Wide Format Award and Epson the Innovation Award and finally, Signs Express is sponsoring the Product of the Year Award, while this year, Roland DG UK has stepped forward to sponsor a special Apprentice Award.
David Catanach said the awards are important because they provide both winners and short-listed entrants with a unique marketing tool. He observed: “Winning or being commended for a British Sign Award provides independent and credible validation of a sign business and its products and will help build the trust of customers. It can also provide a terrific boost for staff and be a catalyst for taking a business forward to bigger and better things.
“Any sign business that has completed work of which it is proud should take the time to enter. It doesn’t take long and success could have a major impact on the future of the business.”
The 2015 Awards will be presented at a gala ceremony to be held at the East Midlands Conference Centre (EMCC), located on the campus at Nottingham University, on Tuesday, 13thOctober.
David Catanach concluded: “Our aim is to make the Awards Ceremony the event of the year for the sign industry. It’s an ideal occasion for sign businesses and industry suppliers to come together in a convivial atmosphere to celebrate all that is good in British signmaking.”
The closing date for entries is Friday, 4thSeptember.
To download entry forms visit: www.britishsignawards.org
Tickets for the Awards Presentation can also be ordered online at www.britishsignawards.org.