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A dazzling display

A dazzling display

An eight hundred-strong crowd recently gathered in Málaga, Spain, to see Hollywood actor and Málaga native, Antonio Banderas fire up the new Daktronics digital display at the town’s El Corte Inglés shopping centre.

The LED display, which will also serve to promote the cultural experiences in the city of Málaga, measures 9.88 metres high by 13.9 metres wide, and features a 13HD pixel layout, a prime technology for cutting through direct sunlight. The display is the largest digital canvas in the Andalucia region of Spain and will be viewed by an impressive 45,000 to 50,000 footfall of daily traffic. Its unique installation on the south façade of El Corte Inglés faces directly into the sun and to the sea.

Daktronics-ElCorteInglesMalaga(7)Málaga, the birthplace of Pablo Picasso, is a cultural tourist destination in southern Spain and home to numerous museums, such as the Picasso Museum andPompidou Centre,plus upcoming international events,including the Málaga Film Festival. The new LED display will not only be promoting the brands sold within the El Corte Inglés, but also the cultural events, activities and experiences within the city itself.

The display in Málaga is the second Daktronics installation by the Spanish retail brand. El Cortes Inglés erected its first digital façade just a few months ago at their Callao location in Madrid. Measuring 194 square metres and wrapping around the building, the Madrid screen is the largest video display in Spain and includes a seamless angle that provides impressive viewing perspectives and shows vibrant images with excellent contrast.

Both displays incorporate industry-leading environmental protection for longer lifetimes in outdoor environments. The variable content zoning capabilities of each display enable them to highlight one piece of content across the entire display or to organize the display into different sections to show multiple pieces of content at the same time.

Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, thus providing value and excitement for years to come.


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