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A revamp in Whitechapel

A revamp in Whitechapel

The Islington centre of sign and graphics and visual communication specialist, Fastsigns, is celebrating following the completion of an ambitious project to mark the launch of the New Road Hotel in Whitechapel. 

The Islington team of graphic experts was tasked with revamping the iconic former textile factory, which includes 80 bedrooms, hot tubs, a penthouse and a new Marco Pierre White restaurant, Mr. White’s English Chophouse.

The project involved designing and fitting fascia lettering across the front of the building using a 15-metre cherry picker, three projection signs, window graphics, internal vinyls, illuminated window menus, a banner, directional signage and frosting and acrylic wall graphics.

Commenting on the project’s success, FASTSIGNS Islington owner, Shahzad Ahmad, said:“This has been a really fantastic project to work on. New Road Hotel is a really unique space steeped in history, so it’s great to have played a part in breathing new life into the venue.

“Projects of this scale often pose many difficulties, not least when you take into the account the challenges involved with using cherry pickers at such a height. However, we’re pleased to have completed the project in such a short space of time – from first contact to installation took just just two weeks – and we are thrilled to have helped transform the space into a truly fantastic, individual hotel.”

For further information on Fastsigns, visit 

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