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A starring role for Typecraft Print

A starring role for Typecraft Print

Typecraft Print briefly became a TV star this week, after it delivered a fundraising promotional idea for its local football club, Cheltenham Town.

Typecraft’s Operations Director, Matt Magovern, leaped at the chance to help his local club, which was offering fans an opportunity to take their place at the team’s biggest game of the season. A pledge of £25.00 was enough to ensure the inclusion of a cut-out image of the supporter at the game. Accordingly, Cheltenham Town reached its initial fundraising target of £12,500 in a day and 500 printed cut-outs were dotted around the stands to help produce the illusion of a crowd.

The project involved the use of Typecraft Print’s Agfa Anapurna M2500i wide format printer, which was supplied by I-Sub Digital in 2015. This highly productive hybrid wide-format machine, which delivers CMYK + white UV LED-curable printing for both indoor and outdoor applications, enabled Typecraft to output 25 high-quality images onto a 10x5ft sheet of 3mm foamex that was then contour cut immediately after printing.

As Matt has been a supporter of the club for over 30 years, he and his son Logan were amongst the first to pledge their allegiance. As club sponsor, Matt was then invited to demonstrate the production of the cut-out crowd on the Agfa machine on local TV and subsequently, the BBC Sport website.

He explained: “The story really escalated, illustrating a great club initiative that benefitted both the club and a charity too. At the end of the event, all the cutouts will be signed by each player at the club before being returned to their rightful owners!

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