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A striking solution

A striking solution

When Bromsgrove based Image Technique was commissioned to produce a major signage and branding package as part of the transformation of West Ham United’s Queen Elizabeth Stadium, it knew that all of the work had to be completed in time for the first game of the season.

A particularly challenging aspect of the project was a corporate sign featuring individual letters, which was installed at the top of the stadium, some 40 metres above ground level. Each letter is three metres high and is supported by a specially fabricated 46-metre-long steelframe. The choice of illumination was critical, especially as the client had stipulated that it wanted the signage to remain just as impactful at night as it was by day.

Accordingly, Image Technique sought the assistance of Vink Lighting for help in identifying the most suitable lighting solution for this very demanding application. The LED of choice was the Tridonic P561 cool white compact LED, which has fully integrated thermal management, plus a lifetime of 50,000 hours combined with a five-year warranty.  These were used in conjunction with Tridonic converters to provide high efficiency performance with over-temperature and overload protection. In addition the converters offer a short-circuit shutdown feature with automatic restart.


In order to ensure that it kept fidelity with West Ham’s corporate identity policy, Image Technique initially produced a series of prototypes using various white LED shades and corporate coloured skins to ensure the temperature of the lighting maintained, as closely as possible, the football club’s corporate colours.

Commenting on the project, Scott Groom, Operations Manager for Image Technique said: “The consultative approach, support and expert LED advice provided by Vink ensured that we considered every aspect of futureproofing the sign. Following its recommendation, we doubled up on the number of transformers that were actually needed, so that in the case of any breakdown, the client can simply switch to this alternative light source and maintain the requisite level of brightness.”

The manufacture and installation of the package was completed over a six-week period in time for the first match of the season, and West Ham has declared itself delighted with both the quality of the work and the brightness of the signage.

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