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A unique collaboration

A  unique collaboration

Exhibiting 49 different brands and 90 firsts among 500 different cars, AutoRAI required 14,000 m2 of printed media to support the largest auto show in the Netherlands.

In a unique collaboration, large-format printing companies, M2 Printing and Exposize, combined their expertise to deliver head-turning, yet visually consistent show displays.

With a total of 500 large-format projects required to adorn walkways, stand partitions, storage areas and pillars, event organiserKubik approached M2 Printing to handle this major undertaking. Given the size of the project, the time pressure involved and M2 Printing’s knowledge and experience in such large projects, the large-format printing company collaborated with Exposize.

Sander Muller, Managing Director of M2 Printing, observed: “With a major project such as this, there’s always a lot more to consider than just printing, such as files not being delivered on time or files being changed at the last minute, thus adding to the huge time pressure and the logistical planning and project management. This is why we sought out the best solution for the client. Together with Exposize, we presented the plan and then won the order.”

M2 Printing handled all of the project management and communication with Kubik.  Ander Muller continued: “This is project management at the highest level as activities and coordination are actually more than the printing itself. You have to think how you’re going to organise it, right down to the finest detail.”

Exposize Managing Director, Eric Verkerk added: “Because Exposize and M2 Printing work with the same brand of printers and inks, a high and consistent quality was guaranteed. Both the VUTEk printers and staff in Enkhuizen and Eindhoven have been working overtime in the last few months, but the result is certainly impressive!”

For further information visit: www.efi.com

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