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A winning resource

A winning resource

Buckinghamshire-based Resource Digital Graphics, a specialist display graphics and large format print business, which was originally founded by brothers Darren and Lance Britnell in 2011, is now staffed by a small team of professionals with extensive print industry experience.

The company, whichproduces some of the most demanding and complex print jobs for its long list of customers, is not just your standard wide format print business. As Lance Britnell explains: “You name it, we can print on it!  We specialise in resolving difficult printing issues and if there’s anything out of the norm, customers will come to us for a solution. A lot of our business comes via through recommendation from existing clients.”

Resource Digital Graphics’ output includes a diverse product range, including banners, pop-up displays, posters, display boards, stickers and more and, in order to keep pace with its customers’ most challenging demands, it has continually invested in the very latest printing equipment.

The latest addition to its impressive portfolio – which currently includes an Océ Arizona 360 GT flatbed, an Epson printer and a Kongsberg XN24 flatbed cutter – is the HP Latex 360 wide format printer that it purchased last year from the well-known industry reseller Granthams.

The installation process was straightforward and the new machine has enabled Resource Digital Graphics to produce wide format print both quickly and cost-effectively.

Lance Britnell continued: “We bought the HP printer to replace a machine that just wasn’t meeting our requirements. We needed a printer that was able to turn around print in a very quick fashion – maybe even within an hour – that was dry and didn’t need de-gassing and Latex 360 machine more than meets the bill.”

He concedes that he’s probably one of the worst customers for resellers such as Granthams to deal with,due to his extremely technical background and exacting standards, particularly in relation to colour management, saying:  “I am very fussy and particular about the output produced on any given printer!”

The high-performance 64-in HP Latex 360 Printer prints at speeds of up to 91 m2/hr (978 ft2/hr) and thus easily helps companies such as Resource Digital Graphics expand their large-format printing capabilities, while also opening up new application areas and facilitating a healthier production environment.  Resource Digital Graphics uses its HP Latex 360 Printer for a number of applications, including roller banners, vinyls, decals, posters, PVC banners and more.

Since its installation, Lance has become somewhat of a Latex convert: He confides: “I’ve grown to really like the machine and we use it extensively – we print a huge amount of banners with excellent results – and it really does meet our need for cost-effective and fast turnaround wide format output.  We also really like the environmental plus points it offers too.”

In terms of working with Granthams, Resource Digital Graphics is very complimentary. Lance reported: “I like to do all of my own colour profiling and Granthams supports the ColorGate RIP, which I prefer to use, so that’s a real bonus. We do a lot of cross-printer platform printing and – for us – the ColorGate RIP is crucial for matching colour across various different printers and substrates.”

He concludes: “We choose to work with Granthams because they are very knowledgeable, offer good solid advice and are not overly pushy. They know what they are talking about.”

As for the future, with new premises and its solid investment in cutting edge equipment, Resource Digital Graphics has all the pieces in place to concentrate on growing its business by developing its ‘bread and butter’ work whilst also meeting the increasingly complex needs of today’s more demanding breed of clients.

For further information on Resource Digital Graphics visit: www.resourcedg.co.uk

For further information on Granthams, visit: www.granthams.co.uk

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