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All aboard the Lovebug!

All aboard the Lovebug!


Vee-Dubs, Bugs, Beetles, Volkswagens. Call them what you will, but they occupy a special place in the hearts of their owners. Not many small cars can claim a personality so large, or have endured, in one form or another, for so long and certainly, not many cars can claim the same strange, (some would claim ingenious) backward-inclined-engineering.

However, Lovebug Weddings, based in Porthcawl, South Wales, is a Beetle officiando.  At heart it’s a business that provides hire vehicles for weddings, but its entire stable is VW based, which makes it a bit unusual. However, in Lovebug’s view and that of its customers, a special day is made all the more so when the bride’s entourage arrives in a Splitty, or the groom rocks up in Elvis, the company’s ultimate Retro-Beetle. It’s proved to be a popular formula and business is brisk.

But despite the expanse of the fleet, until recently one thing was conspicuous by its absence – probably the best known Bug of them all, namely Herb.  Lovebug remedied this omission with the introduction of a modern take on the famous original that is loved by millions.

Herb, as he’s known, would have turned as few heads as any modern Beetle might, were it not for some spot-on graphics by the Team at Elite Signs. Elite was approached by Lovebug Weddings to evoke its homage to the Bug and it obliged with a modest stripe kit and numeral set printed on Metamark MD5.

“We’ve produced some exacting jobs in our time,” says Elite’s Simon James, “but the Bug was one of the toughest, despite the simple appearance. Everything had to be spot-on for this one. It took a bit of research and a lot of trial designs but we cracked it in the end. The bug looks great and does what it’s supposed to do – it gets noticed.”

Herb’s busy most weekends thanks to its popularity as a carriage of choice. But, should you fancy a change from the usual fare of limos and carriages, bookings are now being taken for 2014/15.

Nice one, Elite!

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