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Adding WOW to the BRITs

Adding WOW to the BRITs

Audiences were wowed by the stage set at the recent BRIT Awards, which was created by Misty Buckley Production Design and featured DI-NOC architectural finishes by 3M.

The dramatic, origami-inspired stage backdrop stood at 15-metres tall and 59-metres wide, captivating architects, interior designers and the viewing public.

The bold structure comprised multiple folded and prism-shaped formations, with names such as Iceberg, Moving Mountain, Peace Crane and Shard. Although these were cleverly constructed to look like one completeentity that had been crafted from dark metals,it was in fact, a steel structure with a hard cladding of aluminium composite board, whichwas covered in 3D-conformable DI-NOC finishes by 3M.

Each formation was individually created and covered with a different pattern from the DI-NOC collection and the entire structure was then projection mapped using 23 laser projectors.

Despite the appropriately glamorous effect, it’s a technique that can be used for all sorts of different projects, for a fraction of the cost that might be expected.

The DI-NOC architectural finishes collectionaccurately simulatesthe appearance of a huge range of natural materials, including everything from woodgrains and stone, to leather and textiles and, following the recent addition of 153 new patterns and textures, the range now encompasses more than 800 different designs, for use on both interior and exterior facades.

The materials used for the BRIT Awards’ set came from the Advanced Metallic, Metallic Hairline and Metallic ranges, which provide a convincing metallic finish.

Misty Buckley, Production Designer at Misty Buckley Production Design, added: “We’ve been delighted with the response to our stage design for the BRITs, from both the industry and the general public.

“The DI-NOC range of architectural finishes by 3M enabled us to achieve an outstanding look that really brought our whole design together. The 3M materials responded incredibly well to projection, providing a texture and depth not seen before in conventional projection materials.”

For those wishing to achieve the BRITs look for their own projects, the specific materials used were the DI-NOC Architectural Finishes AM-1697, AM-1702, ME-1434, VM-306, PA-039, ME-379, ME-377 and Mirror films by 3M.

For further information, Tel: 01344 858 000, e-mail commgraphics.uk@mmm.com or visit: www.3M.co.uk/graphicsolutions

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