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Adrian Dennis becomes MD of Zeta Specialist Lighting

Adrian Dennis becomes MD of Zeta Specialist Lighting

Following his appointment as Sales and Marketing Director 18 months ago, Zeta Specialist Lighting has now appointed Adrian Dennis as its Managing Director.

Adrian joined the company with a brief to establish and execute a sales and marketing strategy to raise the profile of the brand and accelerate sales growth and his  appointment in November 2013, was a key part of the company’s strategic three-year plan targeting a five-fold increase in size in three years.

2014 saw the business record a 250 percent increase in turnover year on year and it kicked off 2015 with an order book for January alone that was 500 percent up on the previous year. It is now targeting 225 percent growth in 2015 and just three months in, is already 35 percent over this target.

Phil Shadbolt, The Zeta Group Chairman and CEO said: “Adrian’s vision and expertise has been instrumental in driving the business forward. We have established a firm foothold in a number of sectors, such as sign making, commercial, outdoor advertising and street furniture and have been increasingly successful in winning new contracts to supply innovative, energy-saving, highly efficient LED and solar lighting solutions in these markets.

“As we enter phase two of the strategic plan, I am confident that under Adrian’s leadership as Managing Director, Zeta Specialist Lighting will continue to go from strength to strength.”

The past twelve months has seen Zeta invest £3.5 million to make substantial improvements to its Bicester head office, including the building of a new LED production facility, a commitment designed to accelerate new product development and business growth.

This investment supported the design and development of a number of new product innovations, recent launches include the SignLite range, a retro-fit LED lighting solution for road signage applications, and the ECOLUX SOLAR – the industry’s first LED trough lighting system that’s entirely powered by solar, which was developed jointly with Portland Lighting.

Commenting on his appointment Adrian said: “Last year saw us increase in size and turnover beyond our initial projections. I am very much looking forward to continuing to work with the team, driving the business forward to achieve our future objectives for growth and hopefully exceeding our projected targets for 2015.”

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