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Agfa offers business coaching support

Agfa offers business coaching support
Agfa has formally partnered with Profitable Print Relationships (PPR) in order to offer new customers unrivalled added value business coaching support for 2021.

Agfa hosted a webinar last December with print buyer, Matthew Parker from PPR that was designed to offer advice to printers who had diversified into the wide-format market, on how to engage more powerfully with prospects and customers and maximise their investment in a new field. This content was so well-received that Agfa has now formalised its partnership with Matthew so that it is able to take it one step further.

Now, all new Agfa customers who fulfil certain criteria and spending targets, will not only receive the usual high level of service support from the company following the installation of a new machine, but will also receive sales and marketing coaching and mentoring support from PPR, paid for by Agfa, so that they can enjoy a quicker return on their investment.

Matthew has spent most of his life buying print and has received sales approaches from over 1400 print businesses during his career, so he knows what works and what doesn’t. The new agreement with Agfa offers both one-to-one confidential business mentoring from Matthew or full day workshop masterclasses, which cover such topical issues as: ‘How To Stop Buyers Choosing On Price’, ‘Realistic Sales Planning’ and ‘How To Sell Print Using Social Media’.

Bobby Grauf, Inkjet Sales Manager UK & Ireland at Agfa explained: “This initiative is designed to help our customers during what has been a very unpredictable year. Matthew is a knowledgeable print expert, who can offer valuable insights and advice on the many actions that can be implemented by Agfa users to help their businesses. We already offer unrivalled support for new customers in terms of the quality of the Agfa engines, plus  the experience and skills of our service engineers, but this latest initiative completes the circle by helping users to maximise the potential of their investment.”

For further information, contact a local Agfa dealer or Bobby Grauf directly on telephone: 0208 231 4027.

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