All Aboard for Bombardier
When the Charles Wells Brewery decided to use a Routemaster bus to promote Bombardier, its popular English ale, it commissioned visual communication specialistStagecraft to create a suitably eye-catching wrap design.
The classic London bus, whichwill be making an appearance at a variety of events throughout the UK this year, has been fitted with a bar and an extendable exterior canopy to facilitate picnic seating.
Stagecraft enlisted the assistance of Signs Express (Bedford) who worked with Stagecraft’s design team to adapt theirdesign to fit the bus’s ample curves. The vintage double-decker proved to be Signs Express’ tallest challenge yet and, as the bus was several inches taller than the door to its vehicle-wrapping bay, the graphics were applied in a new local warehouse that provided both the space and the controlled environment required.
Signs Express digitally printed the new Bombardier graphics onto vinyl, before removing the original logos from the vehicle and cleaning its paintwork, The wrap was then applied in sections and a specialist one-way vision film was used on the windows to allow light in and a view out, without interrupting the flow of the design.
Commenting on the project, Chris Hardy, Managing Director of Signs Express (Bedford), said: “Wrapping this iconic vehicle was a challenge we all enjoyed, and our older staff especially appreciated the history behind the bus – more than 2800Routemasters were made between 1954 and 1968. Vehicle graphics can be successfully used to deliver an advertising message and the Bombardier bus is an outstanding example of their efficacy.”
For further information on Signs Express (Bedford), visit: https://www.signsexpress.co.uk/branch/bedford
For further information on Stagecraft, visit: www.stagecraft.uk.com