In the rapidly growing vehicle wrapping sector, customers are demanding ever more creative solutions to make a real statement. One small family-run business, which is located in the West Midlands has quite literally now taken the medium to new heights, following an investment in a Mimaki JV150-160 solvent printer from Mimaki reseller, CMYUK.
Coleshill-based Sign & Graphics Services offers a full range of wide format print services to the retail, exhibition and sign and graphics industries and, in the process, has established itself as something of a specialist in out-of-the-ordinary vehicle wraps.
Owner Mike Bolton explained: “I first set up SGS just over three years ago after many years working in the digital print sector and, whilst we may be relatively small, we’ve carved ourselves a nice little niche in large scale vehicle wraps for mobile exhibitions. We’ve already completed a number of complete double-decker bus wraps for promotional purposes, which have presented some unique challenges”.
He goes on to explain: “Our real skill lies in having the knowledge and experience to turn a designer’s dream into reality. It’s a huge undertaking and preparation and adaptation of design concepts is all part of the process. Experience has taught us little tricks such as where to use Contra Vision media and where not to and how best to format such large-scale graphics”.
All this might seem rather daunting for many other vehicle wrappers, but Mike believes that his company’s success to date is all down to meticulous planning.
He continued: “We reckon that two of us can complete a full double-decker bus wrap in around four days, as good teamwork and detailed preparation has made us pretty good at what we do.”
Reliable, high quality print is also at the heart of any great vehicle wrap job and SGS has continually invested in the best wide format kit available, with Mike observing: “I’ve spent a lot of time working with Mimaki kit over the years, and have always found it to be reliable and capable of delivering spectacular quality and durable results, even when under pressure. I was a big fan of the JV33 and when the new JV150 series was launched, I just knew it was worth checking out. I’ve known Robin East at CMYUK for many years and his Input and advice, together with the demonstration carried out by Sarah Fenna, was invaluable and led to the purchase of a JV150-160. The colour gamut and resolution, even in four-colour mode, is simply stunning and is a really critical part of any high impact vehicle wrap – especially when it’s as big as a bus!”
Mike and his relatively small team at SGS are now doing more specialist work for the trade and marketing promotions sectors and have become so adept at these large scale wraps that increasingly, they’re getting involved in complete re-fits and builds.
Mike commented: “By using specialist tradesmen, such as carpenters and auto-electricians, we’re now regularly able to manage the whole project for clients. A double-decker bus promo unit for Tullamore Dew Irish Whiskey was a particularly challenging project but as the pictures prove, the results were amazing. Equally, the conversion of a flatbed truck for Continental Tyres, which was to be used as a promotional vehicle in the run-up to the 2014 World Cup, involved adaptation of original designs, fabrication and a well-executed combination of cut vinyl graphics and digital print”.
He concluded: “Tackling these large scale projects just requires a bit more time and thought in the planning and preparation, but experience has taught me that having the right equipment is also crucial to any successful project. Mimaki kit has always delivered for me, I know I can rely on it and the new JV150 just raises the bar even higher.”
As high as a double-decker bus perhaps?
For further information on Sign & Graphics Services, visit: www.sign-graphics.co.uk or Tel: 0121 2917974 (Mike Bolton)
For further information on CMYUK, visit: www.cmyuk.com or Tel: 01743 810000 (Sarah Fenna)
For further information on Hybrid Services, Mimaki’s exclusive UK and Ireland distributor, visit: www.hybridservices.co.uk