Allison Board creates a striking 3D #impression
PPB’s Allison Board has been used to create an attention-grabbing backdrop at an event to launch the new Reebok® Crossfit Nano 7.
The Welwyn Garden City-based large format print and display specialist, Best Digital was commissioned to produce the two metre high, 3D lettering that promoted the Twitter hashtag, #NANO7, for the new trainers
Best Digital, which offers a complete in-house production facility,originally considered constructing the lettering out of polystyrene, but couldn’t achieve the required result within the stipulated budget. Accordingly, it approached its PPB account manager, Tom Ponton, to discuss the project and, on Tom’s recommendation,it selected Allison Board.
As well as meeting the right price point, Allison Board proved to be the ideal material for the project. Geoff Rawlings, Managing Director of Best Digital, said: “As the signage was destined for a short lifespan, we wanted a material that could be recycled, as well as one that would be easy to work with and which could be cut on our routing machines. Happily, Allison Board met the brief on all counts.”
Allison Board, which is exclusively stocked in the UK by PPB, is a lightweight, strong, Inverted corrugated centred board that can be used for a wide range of applications and is particularly appropriate for use in 3D constructions. It is also 100 percent paper, featuring a core that is constructed from recycled paper, together witha top surface layer made from PEFC certified paper.
To create the #NANO7 3D structure, Best Digital chose 16mm Allison Board, which it built up in layers to a depth of 96mm. After the sheets were printed on a Screen Truepress 3200 HS flatbed printer, they were bonded together and faced off with a reverse printed 1mm Acrylic to provide a premium feel.
The client was delighted with the finished result and Geoff was very pleased with the support he received from PPB.
For further information on PPB’s range of materials, visit: www.ppb.uk.com
For further information on Best Digital visit: www.bestdigital.org.uk/