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An homage to Gaudi

An homage to Gaudi

Widd Signs has recently completed a major project for retail giant Primark at its new multi-million-euro flagship Barcelona store, which sits at the heart of the famous Las Ramblas boulevard.

A digital and traditional signage specialist, Leed-based Widd Signs designed and installed striking illuminated exterior and interior signage, which features approximately 5,000 energy-saving LEDs, at the store over a seven-week period.

The project consisted of external Primark brand signage, as well as unique internal directional and departmental signage on each of the store’s five retail floors, reflecting a Gaudi-esque design. Over 50 different acrylic and aluminium-made signs were installed in total, comprising thousands of energy-saving LEDs and over 1km of wiring.

Commenting on the project, Widd Signs Managing Director Gary Williams said: “We’ve created and installed traditional and digital signage in over 150 Primark stores all across the world over the last13 years now, and we’re proud to serve as one of its trusted suppliers.

“This particular project was special in so many ways. Its flagship store on Las Ramblas will be very popular in this cultural Spanish hub, and the scale and complexity of its signage requirements enabled us to once again showcase the breadth of our capabilities.”

It’s the latest in a trio of projects Widd Signs has undertaken for Primark in Spain this year, with signage installations also completed at the retailer’s stores in the Catalonian town of Sant Cugat del Vallès and Malaga on the Costa del Sol.

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