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Antalis Academy hosts Sustainability Seminar 

Antalis Academy hosts Sustainability Seminar 

Against the backdrop of increased consumer gravitation towards greener options, the Antalis Academy is preparing to hold its first breakfast seminar of the year, which will specifically target the hot topic of sustainability and what it means for the sign and print sectors.

The breakfast seminar, which will take place on 24th January at the Antalis Academy in Coalville, Leicestershire, has been designed to offer brands, agencies, printers, signmakers and trade organisations the opportunity to learn and, most importantly, to be part of the sustainability discussion.

During the session, attendees will gain expert industry insights from two industry-leading keynote speakers. The first, Steve Lister, Head of Innovation & Sustainability at Konica Minolta Marketing Services, will be providing guidance and advice drawn from his experience of inspiring brands, marketing teams and retailers to find new, impactful marketing ideas for on-brand print, packaging, point of purchase and point of sale solutions.

This will be followed by a talk from Martyn Eustace, Director of Two Sides, a global initiative designed to promote the sustainability of the graphic communications supply chain, following the results of its new *research, which reveals that paper and cardboard are the preferred packaging material in terms of sustainability, recyclability and practicality. According to a survey of 500 consumers, 78 percent favour paper and cardboard packaging because it is biodegradable, 73 percent believe it makes good use of recycled materials and 64 percent prefer paper and cardboard packaging because it is made from renewable wood fibre.

This latest Antalis Academy breakfast seminar is the first in a series that will run throughout the year. For further information visit: www.digital2business.co.uk/antalis-academy

 

* Research released by Two Sides (www.twosides.info) in January 2018

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