Antalis gets interactive
Antalis has launched an interactive calendar for 2014 to demonstrate how paper and print can be combined with digital media to maximise the impact of marketing campaigns.
The concept of the Antalis 2014 calendar is to entice customers to interact every month through a series of games, puzzles and teasers that require answers to be posted via various social networking sites such as Twitter (@Antalis_UK) and Facebook (www.facebook.com/AntalisUK), as well as email.
The company has also introduced a dedicated Twitter chat hashtag – #PrintConnections – to encourage customers to join its ongoing debate and chat forums about integrated cross-media campaigns.
Each month featured within the 2014 calendar showcases a different Antalis product, such as Cocoon, Conqueror, Keaycolour and Curious Matter, adding an additional sensory angle to the calendar – an element proven by research to increase success rates within direct mailing campaigns.
At the bottom of each month there is a QR code that takes the customers straight to the Antalis online product guide, where they can find further information about that specific product and buy the product online.
Throughout 2014, Antalis will offer seasonal prizes to customers who have taken part and who provide the best posts and responses. In addition, the company is keen to hear from its customers on whether they have ever tried an interactive or integrated campaign and which particular aspects of these have proved successful.
Antalis’ customers will receive calendars from their account managers over the coming weeks, who will also be distributing a limited number of calendars to those who request a copy via social media.
Hannah Green, Antalis Marketing Executive, Office Division, said: “The 2014 Antalis calendar is a great piece of print as well as being an effective communication tool. We wanted to showcase our range of papers and interact with our customers at the same time via the use of various social media channels. Ultimately, we want the calendar to demonstrate what an integrated campaign is and how well it can work.”
For further information visit: www.antalis.co.uk