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Antalis launches the drive for sustainable Viscom

Antalis launches the drive for sustainable Viscom
In order to respond to the urgency of the situation and to meet the growing market demand for alternative solutions and recyclable materials, Antalis is launching its global initiative for more sustainable visual communication.

With the global production of plastic having tripled in the last 25 years most countries are now encouraging the reduction of single-use or time-limited plastic objects such as plastic bags.

Thus, the visual communication sector, which absorbs one percent of the world’s plastic production, has a responsibility to encourage the use of more sustainable materials too and, as a leading player in the European visual communication industry, Antalis is uniquely positioned to make a positive change. The transition to eco-responsible sign and display materials involves encouraging sustainable practices as well as creating a framework that enables its clients to be more responsibly equipped for tomorrow, through an array of tools and services.

Building on the success of the Green Star System of the Antalis Paper Division that has resulted in a product offering with 80 percent of tits range ranked three-star or more, the company is now adopting this efficient and objective rating system for its Visual Communication solutions.

The new Visual Communication Green Star System considers key factors, such as the type of raw material used and the recyclability at end-of-life for each product and attributes a grade from zero to five-stars.

This measurement system will allow Antalis’ clients to navigate and make the right product choice from the different types of materials and the multitude of eco-responsible labels. By offering this service, Antalis aims to inform and broaden its clients’ options by sharing data and providing better and improved sustainable solutions for their projects.

With the help of the Green Star System and sustainability experts ready to accompany clients in their transition towards more sustainable solutions, Antalis Visual Communication aims for 75 percent of the products it sells sold to be rated three-stars or higher by 2030.

In addition, Antalis pledges that all of its eco-responsible products (from three to five stars) will be available in the 28 countries where the company distributes its visual communication offering and thus provide sustainable alternative solutions to PVC and composite materials.

Xavier Jouvet, Group Marketing & Purchasing Director at Antalis International, explained: “With the Visual Communication Green Star System it is now possible to make the right choice between the various types of plastic-content materials and the numerous eco-responsible labels we can provide. In addition, our customers’ confidence is further strengthened through access to transparent product information and they thus have the ability to make the most appropriate selection for their various application requirements.”

For further information on the Antalis initiative and the Visual Communication Green Star System, click here .


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