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Appealing graphics

Appealing graphics


3M played a part in the launch of this year’s Hertfordshire Poppy Appeal involving the creation of a specially branded First Capital Connect train to support the fundraising efforts of the Royal British Legion.

3M donated the graphic film and complementary laminate, Controltac Graphic Film IJ180C and Scotchgard Graphic and Surface Protection Film 8993, the former of which was printed with the poppy design and applied by rail livery specialists Aura Graphics, who also provided its services free of charge.  The unveiling of The Poppy Express took place at the UK train operator’s Hornsey Depot during October and was attended by numerous dignitaries including HRH The Queen’s representative the Countess of Verulam, Lord-Lieutenant of Hertfordshire.

It has since been in continuous service on two routes from Kings Cross to Peterborough and Kings Cross to Cambridge generating huge exposure for the appeal and will run for approximately one year to commemorate the centenary in 2014 and spread the message that support for veterans is ongoing and not just for two weeks in November.

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