An arresting feature
Surrey Volkswagen retailer, Drift Bridge collaborated with vehicle wrapping experts Creative FX, and vinyl suppliers, 3M, to transform the award-winning Mk7 Volkswagen Golf into a ground-breaking chrome wrapped version of the hot hatchback, attracting more than 32,000 YouTube hits in little over a month.
Founded in 1936, Drift Bridge Group has been a Volkswagen retailer since the early 70s and, following the launch of the Volkswagen Golf, the latest evolution of a modern classic and winner of World Car of the Year 2013, it undertook an exciting project to mark the occasion.
“The Mk7 is a game changer,” explains Paul Baker, Sales Manager at Drift Bridge Volkswagen. “We knew we had to do something remarkable to celebrate its launch this year, so we teamed up with Creative FX, a company that we’ve worked closely with on previous wrapping projects and decided to create an exciting chrome wrapped version of the Golf, and film the entire thing.
As the finished video shows, the intricate process involved heating and stretching the specially manufactured chrome over the curves of the Volkswagen to create a flawless finish.
Sean Davis, Managing Director at Creative FX takes up the story, adding: “People are fascinated with finding new ways to personalise their cars and with chrome wrapping such a popular trend, it’s little wonder the YouTube video has racked up so many hits in just a few weeks.”
And, at the Drift Bridge showroom in Epsom, Surrey, which has been newly refurbished as part of the modular design concept that Volkswagen has rolled out across its retail network, the chromed Golf is the most arresting feature. Paul Baker concludes: “The showroom is located on a busy corner so people can’t miss the striking window display and Volkswagen’s newly chromed lightweight, sporty model is certainly turning heads!”
For further information visit: Creative FX at: www.fxuk.net