The art of banner banter
When leading Irish whiskey brand, Tullamore DEW, partnered with events Bus Company Commbus, to create a touring photography exhibition space and an authentic whiskey bar on board a double decker bus, Birmingham-based Sign and Graphics Services was commissioned to provide the artwork design, manage the printing and apply the external graphics.
Established in 2012, Sign and Graphics Services offers a comprehensive service to the sign and print sectors, which includes everything from consultancy to surveying and Installation using carefully selected trade partners in order to achieve the highest quality work for the best possible price. Thus it enlisted the assistance of print partner Hollywood Monster, which supplied full colour graphics printed with a Latex ink onto MacTac vehicle wrapping film and matching laminate.
In total, the project took two months to complete, with Sign and Graphics Services’ Director, Mike Bolton supplying all the conceptual drawings and Commbus’ Managing Director, Mark Clark, acting as project manager.
The final result is a striking graphic depicting joyous sports fans and featuring the strapline ‘Art of Banner Banter’ together with the Tullamore D.E.W. branding, combined with a luxurious interior refit that includes oak panelling on the lower and upper decks and a bespoke handcrafted bar at the rear of the lower deck.
The touring exhibition began its journey in Victoria Square in Birmingham in March and travelled to Bishop’s Park in Fulham in time for the Boat Race at the beginning of April, before heading off on a countrywide tour that included stopovers in Liverpool, Newcastle, Melrose, Manchester, Brighton, Cardiff and Bristol.