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Author: Val Hirst

PerfectApply Technology added to 18 Spandex colours

Spandex has added PerfectApply technology to 18 of the most popular coloured vinyls in its ImagePerfect 5700 High Performance range, including black and white matt. A special introductory price is in place until the end of September. PerfectApply technology allows for greater levels of repositionability and air egress during application, resulting in faster, easier and bubble-free installation, without the need for bubble piercing tools and thus eliminating potential damage to the substrate. ImagePerfect 5700 High Performance vinyl is suitable for both indoor and outdoor signage, with up to eight-year durability. The product boasts a high degree of UV stability...

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CMYUK appoints Kate Taylor as PR Manager

CMYUK has announced the appointment of Kate Taylor as PR Manager. Working alongside Digital Marketing Manger, Sarah Neate, Kate will be responsible for generating PR content by working closely with the whole CMYUK team, clients and the press to produce relevant news articles and case studies that can be used across all of CMYUK’s marketing channels. Kate has over 20 years of experience working in a variety of PR, marketing, content development and management roles across a broad range of sectors, including government agencies, charities, publishing companies, marketing, graphic design and creative agencies. She has worked in London, New York...

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Mr. Cricket knocks the competition for six

Sporting equipment supplier, Mr. Cricket has brought lucrative personalisation services in-house following an investment in Roland DG printer/cutter technology, saving more than £10,000 every year. The company purchased a TrueVIS SG-300 printer/cutter in late 2016, which has helped it to streamline its business processes, boost profit margins, and exert greater control over the quality and delivery of personalised apparel and equipment. Merrick Fuller opened the Mr. Cricket store specialising in cricket equipment six years ago in Burwell, near Cambridge, in order to serve local cricket-mad customers as well as supplying personalised sportswear and uniform to a local independent school....

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Two Sides polices misleading ‘go green’ claims

  Two Sides, the global initiative to promote the sustainability of print and paper, reports a 61 percent success rate in removing misleading environmental claims made by some of the world’s biggest corporations as they seek to replace paper-based communications with lower cost electronic alternatives. Two Sides research into more than 600 of the world’s leading corporations, including banks, utilities, telecoms and insurance giants, has shown that a total of 460 of those companies have been using misleading and unsubstantiated environmental statements, despite specific advertising legislation to protect consumers in many countries. To date, 278 of those companies have...

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Nazdar returns to TheIJC 2017

Nazdar Ink Technologies will return to the world’s biggest inkjet conference this autumn to present its latest developments and discuss the future of the technology. Rather than a traditional trade show, the fourth Annual InkJet Conference, known as TheIJC 2017, provides an opportunity for those working in inkjet engineering and chemistry to get up to speed with the newest changes and innovations from a technical point of view. While the event is an ideal introduction to the field of inkjet, TheIJC 2017 will also offer an in-depth exploration of trends, and technology breakthroughs, together with the top manufacturers bringing...

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