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Author: Val Hirst

A media first for Victoria Beckham

In a UK media first, luxury fashion brand Victoria Beckham is presenting content celebrating the designer’s debut London Fashion Week show on Landsec’s Piccadilly Lights advertising screen. The showcase forms the centrepiece of the brand’s 10th anniversary show, which celebrates a decade in the fashion business. The digital out of home campaign, which began on 10th September opened with a rotation of three spectacular images featuring Victoria Beckham and shot by the celebrated German fine art and fashion photographer Juergen Teller. The campaign was booked and planned directly by premium operator Ocean,which operates the Piccadilly Lights on behalf of...

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Mid West Displays launches new logo and website

Mid West Displays has launched a new logo and a new look, eCommerce website that better represent the Shrewsbury-based specialist’s continued growth and development of new services, including design and digital signage. Customers can now browse and buy display, signage and point of sale products, together with accessories and supplies using credit or debit cards, PayPal Express Checkout, BACS or by invoice. In addition, the new website aims to offer ‘ideas, insights and inspiration’ for customers with a behind-the-scenes look at completed projects, plus updates on consumer, design and technology trends that impact on the sector. Mid West Displays’...

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FESPA Asia re-brands pan-Asian event to Asia Print Expo

FESPA’s next pan-Asian event will take place, under its new name of Asia Print Expo, from 21st-23rd February 2019 at the BITEC exhibition centre in Bangkok, Thailand. Asia Print Expo is the region’s leading exhibition for screen, textile and digital wide format print. Roz Guarnori, Exhibitions Director at FESPA, commented: “We decided to change the name of the event from FESPA Asia to Asia Print Expo to bring the show’s proposition into the title, so visitors who have no prior knowledge of FESPA instantly know the event’s focus. In Europe and Latin America our shows have cemented themselves as...

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Fastsigns opens two new centres

 Fastsigns is set to welcome two new centres to its UK franchise network this autumn, which top and tail it current locational spread, with the first to be located in Hull and the second in Southampton The Hull centre, which will open in September will be run by new franchisee Andrew Dearman, who also owns Displaypak, a creative promotional display business. Andrew, has chosen to co-brand his existing business with a Fastsigns franchise, in order to expand and diversify its current product offering, whilst also retaining its original brand and identity. Choosing the more traditional route of opening a...

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ArtSystems recruits new Sales & Marketing Director

ArtSystems, the Nottingham-based distributor of wide-format digital equipment and materials has appointed Russell Harpham as its new Sales & Marketing Director for ArtSystems, ArtSystems’ Managing Director, Steve Hawker, who pronounced himself as delighted with Russell’s appointment, said: “We have enjoyed sustained growth over the last few years, and Russell’s recruitment is part of our broader plan to sustain and accelerate this success. “Those with long memories may remember Russell from his time with us during 1999-2003 when he first started his career. Back then he was instrumental in developing key areas of our business and, over the years, he...

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