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Beagles point the way

Beagles point the way

When the Red Bull Fox Hunt mountain bike event was scheduled to return to the Pentland Hills outside Edinburgh recently, the organiser was looking for something a bit different in terms of event signage, which is why it turned to Axminster-based Creative Solutions.

Operations Manager and Co-Director of Creative Solutions; Jedd Whittington explained: “We’ve been fortunate enough to work with Red Bull on a number of interesting projects and we’re delighted that they continue to trust us to deliver signs and graphics for a number of major high profile events.”

The Fox Hunt format has been running for several years in Northern Ireland and, in 2014 Downhill World Champion Rachel Atherton decided to launch a women-only version, which pits her, as the Fox, against the Hounds, more than 100 female mountain bikers, in a mass-start race that turns the traditional concept of a fox hunt on its head, with the Fox chasing down the pack, attempting to pass as many riders as possible before reaching the end of the course.

Rachel elaborated: “I thought it would be so cool if we could get more women racing and I wanted it to be a really welcoming way to introduce them to competitive cycling as for a lot of women it will be the first race that they have ever attempted.”

Taking up the story from Creative Solutions’ perspective, JeddWhittington commented: “One of the key requirements was to print over 40 life-sized images of a beagle dog onto rigid PVC boards, which were to be used as way-markers around the course, while also serving as a tongue-in-cheek reference to a real fox hunt. Fortunately, our recently installed Mimaki JFX200-2513 LED UV flatbed printer was the perfect machine for the job, coping easily with the demand for high quality, high volume print.”

The company, which originally started out in 1999, producing relatively simple vinyl banners from its modest premises in Lyme Regis,has continued to expand and develop by expanding its service offering to include an increasingly wide range of signage, exhibition graphics and other wide format print. In 2014 it moved to new premises in Axminster, where it now undertakes all design, production and assembly in-house, thus enjoying a greater level of control over the quality of its output as well a speedier turnaround times.

To this end, Jeddhas nothing but praise for his stable of Mimakimachines.  He continued: “Since installing our first JV3 in the early 2000s we’ve come to depend on Mimaki’s inherent reliability and have added another JV3, a JV33 and, more recently, a JV150-160 as well as the JFX200.”

He is also appreciative of the support he’s had from both Hybrid Services, Mimaki’s exclusive UK distributor and reseller CMYUK, adding that service from both companies has been ‘superb’.

As for the Red Bull Fox Hunt,the event sold out in hours and was proclaimed to be a complete success.  Jedd concluded: “Thanks to the efficacy of the Mimaki printers, we are confident that we can deliver the kind of quality signs and graphics that brands such as Red Bull demand and we can’t to tackle the next commission!”

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