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Betting on Style

Betting on Style
High spec eco wallcoverings and backlit materials from CMYUK have been used in the extensive remodelling and refurbishment of Flutter Entertainment’s worldwide HQ in Dublin, a venture that involved a significant amount of demolition and reconstruction from the ground up in order to transform this 1999 office complex, into a contemporary and collaborative working space.

Artworks Solutions, a turnkey supplier and fundamental partner to the design and construction industry, worked alongside Claremont Group Interiors to deliver the project for Flutter Entertainment, an Irish bookmaking holding company created by the merger of Paddy Power and Betfair. It has produced a variety of graphics for key walls and lightboxes situated in communal areas throughout the seven-storey,164,000 sq.ft building along with several acoustic solutions.

 Seath Herbert, Managing Director, Artwork Solutions, explained: “The client wanted a distinct ‘Flutter feel’ to its Dublin HQ and a concept that could be used across its worldwide offices to create an unmistakable and compelling Flutter environment.”

Artwork solutions identified key focal spaces within the Dublin HQ that would benefit from graphical treatment. From here, its in-house design team put together a collection of printed wallcoverings that included treatments for dry-wipe functional surfaces, large graphic walls, lightboxes and acoustic panels. It worked closely with Claremont Interiors to ensure that its scheme worked within the overall interior design parameters, making sure that the proposed graphics’ colourways worked with flooring and other fixtures and furnishings and that all visual assets were part of the current branding roster.

Artworks Solutions digitally printed graphics for over 40 walls across all seven storeys of Flutter’s flagship office. Due to the large amount of print required, the company was very keen to use products with an environmental edge. Artworks presented Flutter with two eco-solutions: Kavalan Gecko 320GB and UFabrik Backlit Textile ECO FR, both exclusive to CMYUK. After extensive evaluation, Flutter was confident enough in their efficacy to specify these materials for high volume usage.

Seath continued: “In the past, we’ve found inconsistencies and instability in eco products – they just didn’t seem to have had enough market testing. We’ve never had any production issues with the materials we specified for this project and the installers like working with them too. It was the right time to introduce then this client as they tick all the boxes in terms of sustainability, performance integrity, and price point. Accordingly, the client was very keen to proceed.”

Kavalan Geko 320GB is a PVC-free, recyclable polyester-based textile and is an excellent sustainable alternative for single-piece wallcoverings and display systems. It holds B1 and EN13501-1 fire ratings and meets highest environmental standards including EN-71, 33P, ROHS, REACH and Life Cycle Assessment (LCA) approval.

UFabrik Backlit Textile ECO FR was used in a prominent design feature of the building, a tunnel-effect corridor that connects the ground floor reception with the central atrium. This walkway has been designed to create maximum impact. Dramatic and moody walls are studded either side by lightboxes that are sensor-controlled and activated by movement, which prompts the powerful LED illuminated printed images to reveal themselves as staff and visitors walk by.

This inventive backlit textile is produced from 100 percent recycled PET plastic bottle waste. Manufactured to the highest standards, it is top coated for use with UV and Latex inks and ensures brilliant colour reproduction. It is both crease and wrinkle-free on tension and doesn’t bruise or mark when folded. Fire-rated to DIN 4102-1-B1 & EN13501 standards, it is also REACH, Global Recycled Standard certified, and compliant with the California Proposition 65. It’s fast becoming the material of choice for backlit and frontlit display applications.

“The lightbox images will be regularly updated so it was important for us to use a sustainable material that could be easily recycled. But that alone wasn’t enough; it also needed to deliver high-quality printability and feature brilliant colour reproduction at close viewing distances. UFabrik Backlit Eco does it all,” said Seath.

 Artworks Solutions runs a large in-house installation department that has four in-house fitting teams. It also works with numerous trusted contractors as on any single day, it can have up to 12 installation teams out working. The Dublin installation was more demanding than most. Delivered during Lockdown and on the back of Brexit, it had a unique set of associated challenges with logistics and travel restrictions. In total, it took two months to install, with an interchangeable crew of six, including two permanent mainstays, providing consistency throughout to complete the project as quickly as possible.

The company is currently in the design, planning and production stages for additional worldwide offices in Edinburgh, New York, Los Angles, St Juliens, Malta, and Toronto. Exclusive Arkutex brands from CMYUK will be used for all these projects.

In this first quarter, Artworks Solutions has recorded record sales figures, the best in its company history. In addition, it has a strong forward order book spanning a diverse client base and is driving expansion across all areas of its business. The continued and increasing use of innovative eco-materials from CMYUK that includes UFabrik, Kavalan, and PONGS Descor will be an essential feature.

Seth concluded: “Part of our business strategy has been to replace our larger volume substrates with more environmentally friendly alternatives. The CMYUK portfolio of surface textiles has made this a viable option with materials that not only print well but are also in line with our clients’ price expectations and sustainability demands.”

For further information on Artworks Solutions, visit:

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