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The big switch on at Piccadilly

The big switch on at Piccadilly

 

Photo courtesy of Ocean Outdoor

When the world-famous Piccadilly Lights were switched back on this week following a nine-month period of renovation, the first image to appear was a spectacular display of colours, which was sponsored by members of the public as part of a fundraising campaign for Barnardo’s. 

Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen, which measures 17.56m high x 44.62m wide (circ 780m2) and features three in one LED packages that generate trillions of colours and exceptional brightness. It is powered by a live technology hub that enables the screen to react to certain external factors, such as the weather or temperature. This feature also enables brands to display creative and innovative content, such as weather-appropriate clothing. The technology does not collect or store any personal data and is unable to record images or audio.

Coca-Cola, Samsung, Hyundai, L’Oréal Paris, eBay, Hunter and Stella McCartney are now advertising on the newly-launched screen, which is managed by Ocean Outdoor.

The countdown and launch moment was streamed live across Facebook and YouTube, and the launch display will be repeated on the screens a number of times until 11.59pm on Friday 27th October.

Vasiliki Arvaniti, Portfolio Director at Landsec, said:  “The Piccadilly Lights has been one of London’s most iconic sights for over a century and is an unmissable attraction for the 100 million people who pass through Piccadilly Circus every year. We know people have really missed the screen while renovation work has been carried out and both we, and the brands that light up the screen, are incredibly excited to have switched the lights back on today.

“We also want to say a huge thank you to everyone that has been part of the #PiccadillyOn campaign, to raise money for Barnardo’s.”

Ocean Outdoor Chief Executive Officer, Tim Bleakley added: “Piccadilly Lights is one of the world’s most responsive, feature-rich advertising displays. Today is a major milestone in the history of Piccadilly Lights and to mark it we have a superb line-up of iconic global brands across six categories ready to exercise its creativity.”

 The launch display It can be viewed at: www.Facebook.com/PiccadillyOn or www.youtube.com/landsecuritiesgroup

 For further information on Landsec, visit: https://landsec.com

 For further information on Ocean Outdoor, visit: www.oceanoutdoor.com

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