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Bow Design takes aim at big-brand clients

Bow Design takes aim at big-brand clients

Bow Design is a small business, but its new Roland DG TrueVIS VG-640 has enabled it to take on some of the UK’s biggest companies as clients.

When Matthew Anderson bought a small, Swansea-based sign company in September 2017, he decided to add to some additional printer power to the business, which he rebranded as Bow Design.

Matthew explained: “We had a 14-year-old Roland VersaCAMM SP-54, which is still going strong, plus a laminator and a CNC router, but I wanted to go after larger accounts and a contract with one of the UK’s biggest retailers depended on our upgrading our printing capacity.”

Matthew saw printers from a number of different manufacturers in action but decided to stick with Roland, narrowing down the choice to a TrueVIS VG-640 wide-format inkjet printer/cutter after seeing it at a Creative Centre Experience Day at Roland DG’s UK headquarters in Clevedon.

He continued: “As an existing Roland user I knew that Roland’s service is second to none and, as the TrueVIS VG-640’s speed and quality are great and the RIP is almost identical to the VersaCAMM’s, I knew it would be easy to use. You know what you’re getting with Roland, and that’s a quality machine.”

As a direct result of the TrueVIS installation in February, Bow Design is now producing work for seven supermarket branches, including window graphics, point of sale displays, internal hanging signs, filling station graphics and more, with new Easter displays about to follow.

The TrueVIS, which was supplied by Roland reseller printMAX, also prints and cuts stickers at an incredible rate, as Matthew discovered.

He observed: “The week before the TrueVIS was installed I printed 100 stickers on our older machine in 39 minutes. A week later, on the new TrueVIS, I printed 100 stickers in nine minutes. We now have two operational Roland machines, running all day every day, and I’ve calculated production has increased by 72 per cent.”

The next step for Bow Design is to open a stunning showroom for potential customers and partners, inspired by Roland’s Creative Centre. With media samples from Metamark, the company is using digital wall coverings, window graphics and other sign and display work to create an inviting space with the wow factor and the new machine is key to this project.

Matthew concluded: “The TrueVIS is perfect, it hasn’t missed a beat and, what’s more, it also looks very nice in our new showroom!”

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