Braces Bread, enough said!
A modern articulated lorry offers a huge blank canvas, on which advertising and/or promotional graphics can be applied and seen by thousands when it is on the move. That’s a very potent formula, and the reason why a very significant percentage of the sign sector’s output is targeted at vehicles.
The popularity of vehicle liveries as a promotional medium means that there’s a lot of competition both between those who produce livery work and amongst the liveries themselves. Application and material quality are important factors which influence the ultimate quality of the end result, and, with failures coming at a very high price, livery producers are typically keen to cut risk rather than cut corners.
Vehicle livery work represents one of the most extreme applications for printed and applied digital graphics as they are constantly exposed to the worst the weather an throw up, plus aggressive cleaning regimes and the inevitable knocks and bumps that a busy vehicle collects during its time on the road. This is why liveries that are able to endure such conditions and perform regardless are so valued, as big brands in particular,demand that their promotional collateral maintains uniformly high standards.
One such brand recently commissioned Gary Bagstaff and his team at Print Sauce in Caerphilly to lift the profile of its fleet with some genuinely head-turning livery work. The job came to Print Sauce with the client’s new transport director, someone with whom Gary Bagstaff had worked in the past.
Braces Bread has been baking since the early 1900s and its products are made available through all the big retailers and speciality resellers. But despite its vintage, Braces is a truly modern business and its vehicle fleet, which includes double-floored trailers, reflects that thinking too.
One job that Gary and the team delivered for Braces involved a logo blazed across the whole expanse of a trailer. With strong geometric image elements radiating from the design’s central point of focus, and cutting through numerous panel edge lines, the design is not in the least tolerant of anything less than perfect application. Panel to panel colour matches also had to be critically managed, so as not to interrupt the transition of tone and print density. Again, any errors would have nowhere to hide.
Gary turned to a proven material and print technology partnership to produce the livery, using Metamark MD5 printed on an Epson SureColour printer. MD5 tolerates big ink loadings and resolves detail to the degree needed to deliver the flawless gradation and inter-panel matching. Printer and material both performed brilliantly.
The next challenge was encountered in the physical application of the printed material to the trailer, as the demanding design would reveal any and all application inaccuracies – but on this occasion there are none. The application does the design the justice it deserves.
The finished result is a work of exemplary high standards reflected in every contributing element, from print to application. It’s a big livery and it creates a big impression on behalf of one of the best-known brands in the business and one that also has a towering reputation to defend, by making full use of the scale of the vehicle and the potential of the medium. It really is a head-turner.
Furthermore, It also speaks volumes about the capabilities clients can expect when they pick up the phone to Print Sauce!
For further information on Print Sauce, visit: www.printsauce.co.uk
For further information on Metamark’s material ranges, visit: www.metamark.co.uk
For further information on Epson printers, visit: https://www.epson.co.uk