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Bright Signs inform and entertain

Bright Signs inform and entertain


BrightSign, Hulskamp Audio Visual and VHS have completed a major digital signage project at the new, €200 million offices of Utrecht City Council, which consolidates 13 sites around the city and hosts 3000 staff.

Hulskamp installed 34 large-size LCD screens in the building, driven by networked BrightSign XD1030 digital media players, supplied by VHS, the BrightSign distributor in Amsterdam. The entire project was delivered in just four months.

MaaikeWilmink, Facilities Project Leader at Utrecht City Council said: ”Our experiences within the first couple of months vindicated our decision to install digital signage and confirmed the value of the BrightSign solution in such a large people-focused organisation. The system helped everyone to settle into the new building quickly and enables us to keep staff informed on a variety of subjects, from providing answers to frequently asked questions, to letting them know what’s on the menu in the canteen.”

x1253br---Utrecht-1Erik-Jan de Dreu, Sales Manager at Hulskamp Audio Visual added, “BrightSign’s equipment was the best fit for this project, and enabled us to deliver the most attractive solution for the council in terms of functionality, quality, price and ease of use.”

The installation addresses both staff and visitors. Twenty-three BrightSign XD1030 media players provide information for staff via large 46-inch displays in prominent positions on each level. Six further XD1030 players connected to 70-inch displays are located in individual departmental reception areas on various floors, directing visitors to services. The public atrium area has two 80-inch screens connected to XD1030 players, which are dedicated to providing public information and promoting events in the city. A further three 32-inch screens in the public area, controlled by BrightSign HD1020 players, are providing tourist information for visitors, such as traffic advice and train timetables. Alongside digital content created by the council, the system also integrates RSS feeds presenting information such as national/international news and weather.

Hulskamp implemented content management using the free BrightAuthor software shipped with the players that provides intuitive tools to help Utrecht staff get the best from their BrightSign signage. Hulskamp also made use of the BrightSign Network cloud-based service and BrightSign Network Enterprise Edition, which provides all the functions needed to manage networked media players and content across a private network protected by a firewall. VHS supported Hulskamp in installing the system, and configuring the BrightSign Network.

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