Bringing sweetness to Belgian shoppers
Belgian shoppers will receive their first introduction to Mondelēz International’s latest products via five state-of-the-art Tensator Virtual Assistants, located at Carrefour, Cora and Makro stores.
The Virtual Assistants will be installed in supermarkets and independent stores across the country to promote the food manufacturer’s new product lines, including the Côte d’Or, Milka and LU confectionery ranges.
The consumer-facing Ultra models, with a compact 50cm by 50cm footprint, will remain in each location for two weeks before continuing on their tour of retailers, thus enabling customers to find out more about Mondelēz International products.
The Tensator Virtual Assistant is a next generation digital signage solution that uses cutting edge technology to project the image of a real person that can deliver a variety of messages. With the ability to capture shoppers’ attention more effectively than signage, it can bring messages to life and create interest in new product lines.
The first of Mondelēz International Virtual Assistants was delivered in May 2013 and drove significant sales increases for Mondelēz International retail partners, following positive responses from consumers.
Frank Hoeckx, in-store activation expert at Mondelēz International, said:
“The Virtual Assistant Ultra has proved to be a great asset to our marketing as it takes up a relatively small area of valuable shop floor space, but thanks to its dimensions and weight, and the fact that the device is on wheels, it can easily be transported in a small van by one merchandiser. This made it budget friendly and easy to roll out.”
Tensator Group CEO Ben Gale added: “We are excited to see Tensator Virtual Assistants in more FMCG settings. The public is very familiar with them in airports, but they can be successfully used to add a new dimension to sales possibilities and customer engagement within the retail environment too.”
For further information on Tensator Group’s Virtual Assistant range, visit:www.tensatorgroup.com.