Business Seminars to enhance Sign & Digital UK 2017
Sign & Digital UK 2017, which returns to Birmingham’s NEC on 28th-31st March, will feature an enhanced Business Theatre line-up in celebration of the event’s 30th anniversary event.
This year, the Business Theatre will host an extensive programme of free daily seminars, workshops and case studies, designed to identify new revenue opportunities for business owners looking to expand and improve their services during the coming 12 months.
Highlights include ‘More money, more customers, more focus’, which explores how business owners can differentiate themselves in a competitive market and add value to customers. Chaired by Colin Gilman, Editor, Graphic Display World, expert panelists include James Priest, Managing Director of Assured Systems and Tony Kenton, Strategy Specialist for It Has To Be Brilliant.
The ‘Where are the opportunities in wide format?’ session will discuss the current and future mix of applications available for those looking to forge a path in wide format printing. Combining real world insight and advice from experts working in the industry, current panelists include Ed Currer, Founder of Vinyl Impressions, Robert Long, Managing Director of Kingswood iOptus and Richard McCombe, Managing Director of Matic Media and will be chaired by Barney Cox, Editor, Digital Printer.
Opportunities for business diversification will be explored further in the session ‘Business Diversification: temporary pop-up and retail structures’. Run in association with the Shop and Display Equipment Association (SDEA), and chaired by the association’s Director, Antony Behiels, the session will also field industry experts from Unibox and Tecna UK. It will examine how companies can benefit from this growing market by diversifying into the production of temporary or seasonal short- term retail structures and displays.
Another new seminar for 2017, ‘Business Diversification: soft signage’ will discuss how companies can enter this rapidly growing sector and will explore investment strategies, the use of existing equipment, floor space planning and the skills necessary for finishing. Presented by Grafenia, this session is ideal for businesses looking to understand the benefits of trade supply.
For those visitors seeking to grow and develop their business, the seminar entitled: ‘A toolkit for growing your business’ and presented by Ed Currer, Founder, Vinyl Impression and Frazer Chesterman, Co-Founder, InPrint & FM Brooksis a must-attend.
David Catanach, the Director of the BSGA will return to update visitors on the standards and regulations surrounding sign design and construction, as well as hosting a session detailing the sign maker’s obligations under planning law.
Other seminars will include ‘Accessing equipment to build your business – what are the options? hosted by Paragon Bank,‘Cover maintenance & service contract agreements’ from RolandCare; ‘Making the apprenticeship levy work for you’ presented by Charles Jarrold, Chief Executive of BPIF, and ‘An investment in knowledge pays the best interest’, which will be presented by Joe Wigzell, Academy and Creative Centre Manager for Roland DG and providean overview of training options available for businesses.
As digital signage continues to take market share, a panel of experts, including Tech Resource and Michael Gietzen, Managing Director of theIdentity Group, will debate ‘Where physical meets digital’ and provide an insight into the opportunities for growth.
Rudi Blackett, Event Director for Sign & Digital UK said: “In difficult and uncertain economic times, business owners need to be more prepared than ever to diversify their product ranges and consider new revenue streams. For our 30th anniversary year, we have developed a line-up of practical sessions that are designed to inspire, while also providing practical advice for anyone looking to expand and improve their services for the year ahead.”
The full programme of seminars can be viewed on the Sign & Digital UK website.
Sign & Digital UK 2017 takes place at the NEC, Birmingham from 28th to 30th March 2017 and is free to attend for visitors. To enquire about exhibiting contact the show team on Tel: 01342 332 000, e-mail email@example.com or pre-register as a visitor at www.signanddigitaluk.com