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Caldera offers grapes and graphics at Viscom

Caldera offers grapes and graphics at Viscom


Caldera has issued a special invitation to companies attending Viscom Paris next week to a showcase of creative flair, with one half of its stand becoming a dedicated pop-up style wine bar for the duration of the event.

Serving a selection of stunning graphics technology alongside a complimentary tasting of fine wines from its home region, Caldera will exemplify how printed and dynamic execution can be used together to enhance the spaces in which we live, work and play.

Traditionally, Viscom Paris attracts advertising and marketing specialists, brand owners, videographers and those manifesting design concepts alongside those briefed to complete them – and the Caldera WineBar concept centers on the company’s Variable Display digital signage solution, showing how a screen can be used as a menuboard, decorative addition or information showcase. Its design is contextualized with richly textured printed wall graphics with metallic and wooden effects, demonstrating how an idea or space can be brought to life by deploying content effectively across multiple visual end-points.


While visitors are welcomed to investigate the Caldera WineBar throughout the event, Caldera has invited creatives, resellers and its own clients to a private tasting session, running between 4pm and 6pm each day of the show. Hosted by Sylvain Neumeyer, Marketing Project Manager and third-generation wine-maker, guests will be guided through a selection of fine wines from Caldera’s home region of Alsace, sampling Riesling, Gewurztraminer, Pinot Gris and Muscat in a classy but modern aperitif environment that they will no doubt reimagine for their own projects.

The Viscom Paris Exhibition will take place at the Porte de Versailles, Paris on 9th-11thSeptember, 2014.

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