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Canon to reinforce power of print

Canon to reinforce power of print

Visitors to Sign & Digital UK will experience a fully integrated, multichannel consumer marketing campaign produced for Canon’s fictional beauty brand ‘Elemental’ at its stand (H10).

Over the three days of the show, Elemental campaign assets will showcase the range of print technology, digital capabilities and marketing knowledge Canon can offer sign and print companies when working with real brands. They will illustrate how companies can facilitate and deliver a complete campaign, from advertising and direct mail to raise initial brand awareness, through to in-store promotions and exclusive events in the retail space, all the way to purchase and the unboxing experience.

The initiative at Sign & Digital UK underpins Canon’s collaborative approach as a leader in imaging solutions that supports and helps its customers to transform business models and grow revenues. A team of professionals will be providing insights and advice to visitors with live-running technology, including the Océ Colorado 1640, the first 64″ UVgel roll-to-roll printer, Océ Arizona 2280 GT flatbed, Océ ColorWave 700, imagePROGRAF PRO-4000S and a cut-sheet device, imagePRESS C850 with the new duplex, long-sheet feeder for banner printing, as well as workflow solutions. In addition, a finishing partner will join Canon to demonstrate the Zund S3 Digital cutting table.

Canon will also be contributing to the event’s new Main Stage Theatre line-up with Mathew Faulkner, Applications Development Senior Manager, Graphics and Communications, Canon Europe, appearing on the main stage at 12.45pm on day one of the exhibition to present ‘Interior Décor: turning opportunities into profit’. Mathew will cover the key drivers of the growth in digitally printed décor, print application trends and how to turn these opportunities into profit.

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