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More choice is the best choice

More choice is the best choice

Leamore Signs is based near Stafford, but as a supplier of livery services to Scania Truck dealers, whose customers operate fleets of all shapes and sizes, its work is seen throughout the UK.

Leamore Signs’ Director, Andy Wells, who literally completed his industry education brush in hand, is among the comparative few these days with experience in pure signwriting. However, it’s a skill that delivers dividends in the digital age, because practitioners such as Andy have an eye for typography, for balanced layout and colour and for design with a graphical grounding beyond print.

Great livery graphics work off a basis of contrasts and bold, expressive elements and for that reason are memorable and create positive impressions that last. More often than not, great livery graphics embody expressive designs reduced to powerful fundamentals and the result can be striking.

Leamore Signs’ latest work for its haulier client, A&P Transport makes the point. Andy was approached through his Scania connections to provide livery for A&P’s new Scania tractor units. After a conversation with the client, Andy proposed a selection of designs that reflected the brief but, to his great surprise, rather than choosing a single design, the client chose several in the belief that they all did the job equally well and that they were possessed of a strong enough commonality in design terms to promote the brand.


Andy and the Leamore Signs team then got stuck into the real work, using its Graphtec cutting plotters to produce the livery elements on Metamark M7 MetaScapecoloured vinyl.

Metamark M7 colouredSignVinylhas a great reputation for cutting and weeding well, but the MetaScape variation takes the popular material to another level. The specialist adhesive is rightly praised for not giving trapped air a chance and in the skilled hands at Leamore Signs it proved itself more than capable.

The finished job looks sensational. The design, or rather ‘designs,’ work brilliantly and the application is absolutely flawless but, most importantly, the impact the whole ensemble achieves on the black units is nothing less than eye-popping.

Andy Wells is pleased with the work and says the customer is delighted too.

Who says too much choice is a bad thing?

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