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Christmas cheer

Christmas cheer

Tasked with the fit out of Flutterbyes’ brand new Christmas pop-up shop in the Bluewater shopping centre, W&Co worked closely with both its client and Bluewater’s management team to produce a selection of 3D digital renders, prior to installing temporary signs and graphics that create big impact for a comparatively modest outlay.

Echoing the same style of custom sign design used at Flutterbyes’ Lakeside store, which comprises 3D halo illuminated letters mounted on a vinyl decorated sign tray, the striking fascia sign is temporarily suspended from the ceiling inside the store window, but will also be reused elsewhere at a later date.

The vinyl graphics applied to the external panels on the side of the store, together with the cut vinyl Christmas slogans, plus the digitally printed wallpaper are applied throughout the interior and are perfectly complemented by snowflake-shaped window manifestations crafted from frosted effect vinyl. These help to create the desired Christmassy effect, but can be quickly and easily removed at the end of the festive season.

In order to maintain a strong corporate brand identity, W&Co replicated the same colour palette and style of decor used in Flutterbyes’ existing stores, while exchanging the company’s trademark butterfly motifs for the snowflakes and baubles that are more in keeping with the Christmas theme.

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