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Create, Innovate and Fabricate!

Create, Innovate and Fabricate!
Having taken the view that despite the privations of COVID-19, the show must still go on, innovative fabricator Floreeda celebrated its 30th birthday by building a huge retail concept stand in its Manchester workshop.

Originally planned for unveiling at London’s VM & Display Show, which was cancelled due to the pandemic, Floreeda instead opted to build the modular stand within its large workshop. Featuring bold illuminated store signage, the concept provides inspiration for the company’s customer base of retail designers and specifiers at a time when they cannot see it in person.

The futuristic pop-up shop design has been gradually revealed on Floreeda’s social media channels, beginning with a bold shop window concept, involving an illuminated Perspex acrylic illuminated vinyl turntable and sleek branding. When looking inside, viewers will discover that there is something for all retail sectors, with a contemporary styled beauty lab, footwear wall, apparel wall and accessories section.

Floreeda’s Managing Director, Paul Jones explained: “We were due to exhibit at the VM & Display Show and celebrate our 30th Birthday by doubling the size of our stand and had this amazing concept all ready to go. However, as lockdown set in, we thought, why not build the stand anyway and document the progress online to help keep innovation going through these difficult times? Luckily, we moved into new premises last year and have an Innovation Zone where we display previous concepts for visiting customers.

“Our mantra is ‘Create, Innovate, Fabricate’ and that is exactly what we are showcasing with our 20|30 Vision. We love playing with light and we even had a crazy idea of creating edge illuminated clothing that you wear to get your photo taken in the shop window.”

Combining dramatic and crisp LED illumination with the bold use of minimalist and classic coloured Perspex acrylic, the pop up store offers a striking glimpse of future design trends.

 To keep up to date with the latest work from Floreeda and see its 20|30 Vision, visit: @floreedafabs on Instagram: https://www.instagram.com/floreedafabs/

 

For more examples of its work, visit Floreeda at: www.floreeda.com

 

For further information on Perspex Distribution, visit: www.perspex.co.uk

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