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Dare to print differently

Dare to print differently

‘Dare to Print Different’ is FESPA’s new message of inspiration to the print community, and the strapline for the multichannel marketing campaign for FESPA 2017 – the global print expo – which this year comes to Messe Hamburg, Germany 8th-12th May 2017.

Explaining the philosophy behind the scheme, FESPA Divisional Director, Roz McGuinnessexplained: “When printers head to FESPA 2017 we want them to explore and identify something that could expand their boundaries and give them fresh impetus. Every feature we incorporate into the show is designed to illustrate the many avenues of opportunity available to our visitors, and to inspire them with new ideas to apply in their businesses.”

Dare to Print Different celebrates the technology and material innovations that are introduced at FESPA, and their role in helping printers to fulfil their potential and differentiate themselves through new products and business models. The campaign theme is brought to life visually with a striking image of a robotic hand releasing a brilliant butterfly, thus expressing the critical role of technology in enabling creative print applications, and expanding print’s potential as a medium of visual communication and decoration.

As with i previous flagship FESPA events, FESPA 2017 includes three distinct zones devoted to screen, digital wide format and textile printing, which are designed to encourage visitors to explore the full spectrum of applications, including graphics and soft signage, industrial print, garments and promotional items, interior décor, surface decoration and vehicle wrapping.

A single visitor ticket covers FESPA 2017 and the co-located European Sign Expo event for non-printed signage, making it easy for visitors, whatever their core business focus, to investigate the potential to diversify into new service or application areas.

Visitors interested in the growth potential from interior décor applications will also benefit from free access to Printeriors, a hotel-themed showcase featuring printed interior décor elements created using a range of technologies, processes and materials to realise innovative design concepts.

Together, the three events provide access to some 700 international exhibitors under one roof.

Roz McGuiness continued: “We know that discovering new products is the primary reason that many people commit to visiting FESPA and the Hamburg event will certainly fulfil those expectations, with many major vendors already signalling that FESPA 2017 will be their foremost product launch platform during 2017.”

While considering the new products on show, visitors can also maximise the value of their time at the event to support their investment planning by accessing the wealth of independent expertise within the free onsite educational programme.

In addition, FESPA’s active networking programme will help visitors to find peers who can share their own real-world experiences and guide their decision-making.

The new FESPA 2017 event website is now live and visitors can register immediately online to obtain entry free of charge to the event, and ensure that they are kept updated as the full event programme develops.

For further information on FESPA 2017 and to register visit:, using promotional code FESM701 for free entry

For discounted flights with FESPA’s official airline partner, visit:    

For Hamburg tourist information, visit:

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