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Digital 23 scores a win with a new Mimaki printer

Digital 23 scores a win with a new Mimaki printer
Wiltshire-based Digital 23 has purchased a Mimaki UJV55-320 from CMYUK. The 3.2m-wide UV LED roll-to-roll printer investment has enabled the business to print all of its textile work in-house, while also providing a versatile platform from which it can expand into new markets.

“The Mimaki UJV55-320 is a gamechanger for us,” said Calvin Hedley, joint owner of Digital 23. “Due to its size, speed and versatility it’s enabled us to increase our product range and our production throughput times. We were previously outsourcing our fabric printing, with a four-day turnaround time. Now, we can print as soon as a job is approved and it is completed on the same day, thus saving three days of production time. It’s a win/win solution.”

 Digital 23 was set-up by Calvin and his business partner, David Pape in 2019. Both have extensive experience in the exhibitions sector and decided that, rather than working for anyone else, they would go it alone.

A full-service large format digital printing business, Digital 23 specialises in the production of exhibition graphics and services a diverse client base. Silicon edge tension graphics, wall wraps, fabric prints and framed boards account for the majority of its printed output. The company started out with another brand of printer, but during Lockdown it added a Mimaki solvent machine, the CJV30–130, which provided it with the much-needed ability to print and cut. Its most recent investment, in a 3.2m wide UV printer, was a natural progression.

Calvin explained: “We have built up a loyal base of clients who have followed us through a progression of several different companies, so when we set up on our own we had an established customer base from day one.

“We were looking at 3.2m wide machines as we were basically farming out our fabric print work and then finishing the prints in-house as required. Then we had a really busy few months from August to November last year that really highlighted the fact that it made sense to bring the production of fabrics back in house.

“The Mimaki UJV55-320 fulfilled all of our primary goals but because of the UV technology, we found we could use its versatility to produce a much wider range of printed substrates and have switched all of our Foamex board production over to it. It’s given us the opportunity to expand into other markets, such as interior décor because we now have full control and can offer competitive pricing and improved service.”

 From its launch, Calvin had been in touch with CMYUK, and thanks to a lead from hardware sales director, Sue Hayward, sourced a Mimaki solvent printer at an excellent price. Thus, when it came to investing in a 3.2m wide machine, CMYUK was naturally its first port of call.

Calvin continued: “We had a really good relationship with CMYUK so it was the obvious go-to place. Sue Hayward is really knowledgeable and expertly guided us through the whole process.”

This side of Covid, Digital 23 intends to consolidate its position, touch base with its existing clients and then promote its fabric and board services to new customers.

Commenting on the company’s forward plans, Calvin said: “Eighteen months ago, we could never have imagined that lockdown restrictions would last so long, so it’s been tricky trying to plan ahead. That said, the exhibition sector has begun to bounce back with strong activity at the end of 2021. Moving into 2022, after a slow start due to uncertainty at Christmas over renewed restrictions, the end of the first quarter is looking very strong and we’ve got everything we need to ensure we can meet and exceed our customers’ needs.”

 For further information on Digital 23, visit: www.digital23.co.uk

 For further information on CMYUK, visit: www.cmyuk.com

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