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Digital Factory goes for the double

Digital Factory goes for the double

Cyrus Norton, Managing Director of wide format print specialist Digital Factory, is aiming to double his company’s £2million turnover by 2021, following the acquisition of two new Durst printers, the P10 200 and Rho 312 systems.

For Digital Factory, which is based in Farnborough, Hampshire, the new digital inkjet printers are the final stage of a £1.7million investment, which that included a move into purpose-built premises last March and also supports its move into grand format production.

Cyrus Norton explained “I set up the business in 1998 with a partner in his garage and, over the years, we have expanded into bigger and bigger premises. Since I took over the whole company I have been looking at ways to continue this growth and decided the move to our current facility would help us take a fresh approach.

“I wanted to create the best possible production environment and to this end, we have reviewed everything from order intake and planned workflow,through to the reduction of the human touch points to the investment in the fastest and most effective production solutions, which are now enabling us to enhance our grand format capabilities.”

Greater Production

Accordingly, Cyrus expects the business to harness greater production capacity and double its turnover in within four years, with a minimal increase in staff. He says: “Already the P10 200 has doubled output and the Rho 312 is at least 65 percent faster. It used to take us two hours to run two rolls of wallpaper, but now it is just 45 minutes.

“The print quality, ease of use, speed and system build will help to future-proof the business, as we can offer higher productivity and andgreater flexibility.”

Digital Factory originally installed a Durst P10 160 in 2012 and it was working to full capacity within six months. To maximiseits potential Cyrus diligently reviewed the ink sets and substrates, which is why he knew what he wanted when it came to choosing the two latest printers.

The Durst P10 200 is a 2.0m wide UV curing six-colour flatbed with white underscore and overscore, while the Durst Rho 312 is a 3.2m wide UV curing sixcolour roll-to-roll printer, which also features white underscore and overscore options.

Cyrus continued: “We had everything set up the way we needed to best serve our client base and just wanted to be up and running. Eighty per cent of our work is for agencies and we have built this business on the back of Durst printers. The P10 200 makes me smile every time I look at it and the Rho 312 is a joy! I expect them to easily pay for themselves within three and a half years.”

Peter Bray, Managing Director of Durst UK, commented: “We’ve a strong working relationship with Digital Factory, a long-standing customer that continues to invest in our market-leading systems. Once again, we’re delighted that it sees Durst playing a pivotal role in its ambitious growth plans.”

For further information on Digital Factory, visit:

For further information on Durst printing systems, visit

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