Digital signage adds a new dimension
Digital design architect studio movingdesign, has given window shopping a new dimension with the creation of the ‘Wonderful Windows’ at the heart of Monte-Carlo, France.
Commissioned by the Société des Bains de Mer (SBM), owners of the Monte-Carlo Casino, the Opéra de Monte-Carlo, and the Hotel de Paris in Monte-Carlo, the ‘Wonderful Windows’ are two giant LED screens placed at street level to the north and south of what will become ‘The Pavillion of Wonders.’
Philippe Lepron, founder and director of Movingdesign explained: “When SMB decided to undertake this major real estate urbanisation plan, expected to last four years, the last thing they wanted was to spoil the landscape with an ugly building site. For this reason they turned to Movingdesign for advise about how to best use the construction site hoardings to achieve a stylish designer solution that would represent what visitors can expect to find when the project is finished. We proposed the creation of the ‘Wonderful Windows.’ Using the latest digital screen technology we have been able to provide designer hoardings suited to the top brands that will be featured in it.”
Monaco attracts over five millions tourists a year. With prestigious events such as the Monte Carlo rally, Formula One racing and Bal de la Rose, this is one of the favourite destinations for the elite.
The video content was created by French luxury goods conglomerate LVMH Maisons, following Movingdesign’s advice that it would be more effective without the use of narrative. The result conveys the feel of luxury brands in a non-traditional advertising manner.
The project, which is expected be finished by 2018, will combine recreation, shopping and living quarters into one, with The Pavillion of Marvels being the first building to be completed later this year.
The two large LED displays on the north and south side of the fencing guarding the construction side measure 15 x 2.3 m and 10x 2.3 m and face the Casino and the Avenue de la Costa respectively.
The 6mm HD LED screens provide the perfect canvas for the high quality and exclusive videos created by LVMH Maisons, a group that represents Dior Couture, Louis Vuitton, Fred, Bulgari, and Dior Parfums.
Movingdesign had just six weeks to bring all the elements together. The screens were sourced and installed by French company Exhibit Group. To attract the right brands to be featured on the screens, Movingdesign worked with media agency MyBubleCom, which specialises in luxury labels.
The 15m LED screen, which faces the Casino, has a 10 degrees concave curvature providing an ideal viewing angle and accompanying the roundness of the fountain in the foreground.. The LED screen on the south of the pavilion is flat. On each side of the LED screens there are two weather proof Christie FDH555 -W, 55in flat screens displaying graphic images and logos.
Two Mac Pro 12-core, each with dual graphics cards output, manages the content. Using Figure 53 QLab software movingdesign is able to sync multiple files across all screens, combining video and graphics as appropriate.
The LVMH group brands will occupy this prime position until the Spring, when a new set of content will be created to delight Monte-Carlo’s visitors and residents.
Watch the screens in action:
For further information visit: www.movingdesign.fr