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Dolly set to capture hearts

Dolly set to capture hearts

A Citroën 2CV has been transformed into the world’s smallest and arguably, the most eye-catching food truck with help from 3M, to celebrate the iconic model’s 70th anniversary.

The converted 1985 Dolly model was recently helicoptered into the Bicester Heritage motoring hub for its grand public launch.

Crowds were stunned to see how the tiny vehicle had been revamped into a state-of-the-art kitchen on wheels, complete with sous-vide charcoal oven and bar.

More than 50 British brands have provided products and services for the 2CVat70 project, which celebrates 70 years since the first 2CV launched at the 1948 Paris Motor Show.

3M, one of the project’s principal supporters, led the car’s exterior overhaul, together with one of its award-winning Authorised Vehicle Wrappers (AVWs), Buty St. Edmunds’ based Coastline Graphics.

Experts at Coastline wrapped the car using 3M wrap films, turning it from a dated off-cream colour to a shimmering dark grey with psychedelic highlights.

The company completed the work using 1080-S261 Satin Dark Grey and 1080-GP281 Gloss Flip Psychedelic wrap films by 3M.

The latter is one of the new colour flip shades in 3M’s popular Wrap Film Series 1080. These have completely different transmitted and reflective colours, which shift and shimmer depending on the viewing angle.

Coastline Graphics’ Project Manager, James Archer said: “The Citroën 2CV is a beautiful car, so we wanted to make sure its exterior looked fittingly special for the model’s 70th birthday.

“3M’s stunning wrap films have allowed us to create a magnificent finish that will look as good after hundreds of miles on the road as they do now.”

Dolly will now tour the UK, offering food and drinks at major sporting, motoring and culinary events, as well as in towns and cities across the country. Her first stop will be the London Motor Show, which runs from 17th to 20th May at ExCeL London.

A documentary covering the vehicle’s transformation and upcoming travels is also being filmed.

Andrew Mellon, Creative Director of the 2CVat70 project, said: “We’re thrilled to have 3M on board as a principal supporter, as there’s no company better when it comes to wrapping films, and their AVWs are also second to none.

“The car looks incredible. When I first saw what Coastline Graphics had done with 3M’s products, I couldn’t believe it was the same Dolly. She’s sure to capture more than a few hearts on her travels.”

 For further information on Dolly, visit www.2CVat70.com

 For further information on Coastline Graphics, visit:

www.coastlinegraphics.co.uk

 For further information on 3M’s creative solutions, visit: www.3m.co.uk

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