Enter Avery’s ‘Wrap like a King’ Challenge
Avery Dennison Graphics Solutions has launched the fifth annual ‘Wrap Like a King’ Challenge, which will run from 1st July to 15th September 2017. Over 220 installers entered the Challenge last year, and more are expected to compete in 2017.
This year’s Challenge will feature a new Continent Wrap King title, which will be awarded between the announcement of Regional Wrap Kings and the crowning of the ‘King of the Wrap World’ and, due to the increasing global interest in the Challenge, Avery Dennison is adding Mainland China, Japan and South Korea to the roll of participating areas, while also dividing Europe into four distinct regions.
Wrap installers from 53 countries are invited to submit commercial, full print or colour change wrap projects, with the winning entrants receiving prize packages worth a combined total of $30,000.
Oliver Guenther, Marketing Director, Avery Dennison Graphics Solutions Europe, said: “We feel that this year’s Challenge will bring out the most creative and stunning vehicle wrap projects yet. With more competing countries, more winners and greater worldwide recognition, this combination should make for an event that is even more captivating than its past editions.”
Twelve geographic regions in the United States, Canada, Europe, Australia, New Zealand, Japan and South Korea have been established for the 2017 Wrap Like a King Challenge. Wrap installers from these regions will submit projects featuring Avery Dennison Supreme Wrapping Film, the Conform Chrome series, the ColorFlow Series, MPI 1105 Supercast Digital film or a combination of car wrap films to be evaluated against their regional peers by a panel of judges.
New for 2017, the 12 Regional Wrap Kings will battle for the top spot on their continents, with four Continent Wrap Kings selected to move onto the next stage of competition. The continents for the Challenge are North America, Europe, North Asia and Australia/New Zealand. Winners of the North Asia and Australia/New Zealand regions will automatically be elevated to continent winner status.
The first 25 submissions in the Challenge will receive a special entry prize. Regional and continent winners will be announced in October. The overall winner will be chosen by the panel of judges as the best in show and crowned the ‘King of the Wrap World’ at the 2017 SEMA Show, which will take place on 31st October-3rd November 2017 in Las Vegas.
The four continent winners will receive a three-night stay in Las Vegas for the 2017 SEMA Show, plus personalised ‘Wrap Like a King’ swag, $500 in gift vouchers, a 67” Race Ramp and a variety of promotional and marketing tools for the their wrap shops. The ‘King of the Wrap World’ grand prize package is worth almost $5,000.
Car wrap installers are encouraged to enter a vehicle wrap project using Avery Dennison Supreme Wrapping Film or digital Supercast films at www.wraplikeaking.com/eu
Official rules, judge bios and prize information are also posted on the site.
For further information on Avery Dennison vinyl for car graphics and where to buy Supreme Wrapping Film, visit: www. graphics.averydennison.eu