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ESE continues its year-on year growth

ESE continues its year-on year growth

European Sign Expo 2019, the dedicated event for non-printed signage and visual communications, has continued its year-on-year growth achieving record visitor numbers to its seventh edition, which took place during May in Munich, where it was co-located with FESPA Global Print Expo 2019.

10,168 visitors attended European Sign Expo 2019, including sign-makers who travelled to the Bavarian capital specifically for the event, as well as those who also attended the co-located FESPA Global Print Expo.

European Sign Expo attracted a global audience, with visitors from 82 countries. The host country (Germany) drew the largest delegation with 22 percent, followed by eight percent of visitors from Italy. Sign-makers from China made up the third largest visitor group, followed by attendees from European countries – the Netherlands, the UK, Poland, Spain, Austria, France and Belgium – making up the top 10 countries in terms of attendance. Visitors also travelled from the USA, the UAE and Asia to access the focused collection of suppliers and technical expertise.

Exhibitors commented positively, not only on the strong footfall to their stands, but also on the quality of visitors. With 90 percent of attendees involved in the decision-making process, European Sign Expo reinforced its status as a key event for international signmakers

The co-location with FESPA Global Print Expo also provided visiting signmakers with access to an even larger group of manufacturers and suppliers specialised in digital wide format, screen and textile printing. Visitors had access to added-value show features, including Colour L*A*B* for colour management, Printeriors for printed decor, World Wrap Masters’ vehicle wrapping competition and workshops and the Trend Theatre conference programme. These are designed to help signmakers improve their business offering and investigate potential new diversification opportunities.

Sarah Farrell, Head of Marketing at FESPA commented: “The continued growth in visitor attendance to European Sign Expo is a true reflection of the value the non-printed signage community places on this event. We have worked hard since launching the event in 2013 to ensure it serves the true potential of the market, and the positive feedback that we’re receiving shows that the event is meeting the needs of signage professionals. The response to European Sign Expo 2019, combined with the enthusiasm of exhibitors looking to exhibit at next year’s show is testament to the sustained success of the exhibition.”

The next European Sign Expo will take place in Madrid from 24th-27th March 2020, alongside FESPA Global Print Expo 2020 and the recently launched sportswear manufacturing event, Sportswear Pro.

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