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Every picture tells a story

Every picture tells a story


Display specialist Octink has recently worked with London’s Air Ambulanceto transform its headquarters near Bank as it campaigns for Londoners to donate towards a second emergency medical helicopter for the city.

Designed by Octink’s in-house creative team, the eye-catching graphics, which adorn the shop front style windows, feature a call to action specifically arranged to attract the attention of passers-by and to create as much impact as possible. The graphics are printed on Contra Vision see through material that creates a vibrant advertisement from the outside, but also enables people inside the office to see out,while maintaining their privacy. The will be continuously updated during the campaign and their progress can be followed at #YourHelicopter.

In itslargest ever fundraising drive,London’s Air Ambulance is hoping to raise £6 million, of which £2 million is still needed, to acquire and sustain a second helicopter and extend its daylight flying hours for five years.

The charity is urging the 10 million people who live, work and holiday in the capital to donate at or text HELICOPTER to 70800 to donate £5.

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