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Experience the difference

Experience the difference

AMC Theatres has rolled out Pyramid’s Polytouch all-in-one kiosk systems to enhance guest services and maximise sales revenues. 

During the deployment considerable effort was put into optimisingcheck-out processes in order to avoid waiting times at the cash desks, whilst also integrating multiple sales channels including online, mobile and the theatre itself.

As part of its customer experience leadership programme and during its national remodellingprogramme, AMC needed a more suitable kiosk with a more compelling design to better fit customer expectations and its theatre operations. The result is Polytouch featuring “experience the difference”.

The kiosks had an excellent response throughout the pilot phase at the first locations and, as a result, AMC has decided to extend the use of the kiosks, beyond its national multi-year remodellingprogramme, to span the replacement of older generation kiosks in locations not being remodelled. Thus, AMC expects not only to keep increasing kiosk sales of tickets, but also to offer a homogeneous experience to its guests across the country.

x1108py---AMC-Theatres-install-polytouch-kiosks-sdoLessons learned on older generation kiosks helped refine technical and business requirements for the next-generation kiosks, featuring advanced touch technology, flexibility of deployment and design and a future-proof upgrade path for payment technologies.

Business objectives comprised substantially speeding up the self-service ticket purchase process, thus enabling a greater percentage of ticket sales to be made through kiosks and contributing even more to customer satisfaction, whilst also providing the opportunity to increase customer engagement and develop sales.

Within only a few weeks Pyramid developed a fully customisedPolytouch kiosk to address AMC’s needs: a portrait multi-touch screen tailored to AMC’s corporate identity packaged with state-of-the-art Intel components and a series of peripherals, including a thermal printer, a mag-card reader for payments and loyalty programme bonuses, and a barcode and QR-code scanner to encourage guest interaction.

The Pyramid Polytouch integrated kiosk chosen by AMC features capacitive multi-touch (processing up to 20 touches simultaneously with less than 10ms latency), plus aIP54-rated screen with chemically hardened, non-reflective glass. Running at full HD resolution, it features an Intel Core processor and facilitates customised expansion modules, such as a QR/barcode scanner, digital I/O, programmable buttons and an emergency shut-off button.

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