FESPA Asia re-brands pan-Asian event to Asia Print Expo
FESPA’s next pan-Asian event will take place, under its new name of Asia Print Expo, from 21st-23rd February 2019 at the BITEC exhibition centre in Bangkok, Thailand. Asia Print Expo is the region’s leading exhibition for screen, textile and digital wide format print.
Roz Guarnori, Exhibitions Director at FESPA, commented: “We decided to change the name of the event from FESPA Asia to Asia Print Expo to bring the show’s proposition into the title, so visitors who have no prior knowledge of FESPA instantly know the event’s focus. In Europe and Latin America our shows have cemented themselves as market-leading events for speciality print and people know what to expect from the FESPA name. However, in Asia, FESPA is a relative newcomer, so it’s not immediately obvious what the FESPA name represents. The Asia Print Expo brand, supported by the strapline ‘The World of Print and Beyond’ makes the proposition very clear for exhibitors and visitors.”
The strapline is also conveyed through the campaign imagery, which is made up of the Bangkok skyline illustrated through different print materials to highlight the vibrancy and variety of wide format print and the possible applications.
Over the course of three days, Asia Print Expo 2019 will provide sign and print companies with a valuable opportunity to discover the latest products and technologies from leading players in the speciality print market. Exhibitors confirmed to date include: Hexis, Siser, Stahls Asia and Poli-Tape Klebefolien, as well as local companies such as: SVOA-Roland, SKT.Embroidery, Jinmao, Shanghai Vision Digital Printing, Shanghai Screen Manufacturing, Fei Yue Digital Technology and Haining Tianfu Warp Knitting.
For visitors looking to expand their knowledge or investigate new revenue streams for their businesses, there will be free educational and interactive show features, based on successful FESPA features from the global event portfolio, reflecting the latest industry trends and market intelligence. Features will include the FESPA Wrap Masters, Print Make Wear Asia and a conference programme. More detailed information on all features will be announced nearer the time.
FESPA’s national Associations in Thailand, India, Sri Lanka, Nepal, Republic of Korea, Japan, China, Philippines and Australia will support Asia Print Expo 2019. The backing of the national Associations means that the exhibition can accurately reflect the immediate needs and challenges experienced by regional sign and print companies.
The previous edition of FESPA Asia in 2018 attracted 4,328 visitors from 66 countries spanning the ASEAN region and beyond, with visitors from Thailand making up 75 percent of the audience.
For further information on Asia Print Expo 2019 and to pre-register attendance, visit: www.asiaprintexpo.com
For free entry, use code ASAM901 when registering.