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Fujifilm outlines strategy for the Acuity printer range

Fujifilm outlines strategy for the Acuity printer range
Following the announcement that Agfa has acquired Inca Digital, David Burton, Marketing Director, FUJIFILM Wide Format Inkjet Systems commented: “Fujifilm and Inca Digital have enjoyed a mutually beneficial relationship for more than two decades.

“We’re immensely proud of all we’ve achieved working with them in pioneering the development of UV wide-format inkjet systems, powered by Fujifilm inkjet technology and Fujifilm UV inkjet ink.

“More recently, Fujifilm’s strategy has shifted away from being a technology partner and distributor working closely with OEM partners. Instead, we have pivoted to become a developer of wide-format systems in our own right, taking full control of the design and manufacturing process and leveraging Fujifilm’s worldwide subsidiary network to target volume sales at a wider audience.

Some time ago, we reached a point of maturity, where print speeds and quality improvements were increasingly marginal, so we identified an opportunity to invest our inkjet expertise into developing a range that reset expectations around value, usability and ROI.

“Our ‘new blueprint for wide format’ concept, first announced in 2021 and the focus of our stand at FESPA 2022, is the result of this strategy shift, and the new Acuity Prime and Acuity Ultra R2 printers are the tangible early evidence that this new approach is the right one for Fujifilm. More new product announcements and additions to this range are planned at FESPA, with others being worked on in the background.

“We remain incredibly proud of what we achieved working with Inca Digital over many years and remain committed to supporting our existing Onset customers.”

 For further information, visit fujifilm.com/uk/en/business/graphic

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