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Gabel invests in the Durst Alpha Series

Gabel invests in the Durst Alpha Series

Durst has helped Gabel Group to transform its retail business and open up more export trade in a partnership approach. A major household linen producer and retailer based in the heart of Italy’s textile area, Gabel has invested in Durst’s Alpha 330 super high-performance multi-pass printer with the One-Step Greentex P ink.

Gabel Group is achieving industrial scale digital production with its Durst Alpha 330 printer at its headquarters near Milan and is now looking to invest in a second system to meet the evolving customer requirement for ever-shorter print runs and specialist customisation, as it continues to diversify and expand into new markets.

“The face of retail is changing,” said Michele Moltrasio, Chairman and President of Gabel Group. “Today, many of the orders involve printing hundreds of metres instead of thousands of metres as in the past, but the number of orders is also going up hugely too. Retailers want different designs and colours every two to three weeks because they want to develop new ideas and new collections. As we continue to expand our export market, which we anticipate will double within a year to around 20 percent of our business, digital will become even more important because virtually every European country has different specifications for its linen requirements. Thus, the Durst Alpha 330 is a perfect fit for us.

“We chose Durst because it is the best possible supplier and best quality for digital,” continued Moltrasio. “It has been meeting and exceeding expectations and we are hoping to invest in a second Alpha Series system soon. More and more applications are becoming possible with digital, which now accounts for 10 percent of our turnover, but I expect that figure to rise to around 30 percent of our business within five years. We’ve printed 400,000 metres in our first full year alone with the Durst, which, with the customisation opportunities, has opened up new markets including the export market.

Gabel Group, which has three factories, is a €60m turnover business and employs 400 people, of whom half work in its 40 retail shops across Italy and the rest in the production plants and offices. The company also sells its products in more than a thousand retail outlets across the world. Amongst the digitally-produced linen collections now being sold are thr High Definition, Planet Teen and Trudi Designs.

The Alpha 330 uses the Durst One-Step Greentex P ink, which was developed especially for the Alpha Series of printers. The environmentally friendly pigment inks are based on Durst Water Technology. Materials such as cottons, polyesters and polycottons do not require pre- and post-treatment with this ink, so the whole process is accelerated and simplified, and is nearly a ‘dry’ process.

Martin Winkler, Segment Manager Durst Textile Printing, said: “As a manufacturer of advanced digital production technologies for industrial applications, Durst is playing a significant role across so many segments. We see textile printing as a really important growth opportunity for companies such as Gabel and encourage them to invest in future systems that will help them to increase their market share and open up new areas of production. Gabel is a perfect example of how a respected company, via its partnership with Durst, is pushing the barriers and innovation in textiles with its investment in new technologies.”

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