Get on your bike!
Avery Dennison is sponsoring Team LottoNL-Jumbo cycling team for the next two seasons. Among many races worldwide, the team will be entering the famous Tour de France.
RenaeKulis, Global Senior Director Graphics Solutions of Avery Dennison Materials Group Europe, explained that the Team LottoNL-Jumbo was a great match for Avery Dennison, saying: “Team LottoNL-Jumbo has a great image, and we are delighted to be able to support it. What appealed to us is this team’s commitment to inspiring future generations of athletes and fans – the way that they collaborate closely with so many people to spread the word and get the best results.”
Avery Dennison has applied a wide range of high-performance graphics materials, premium signage materials and perforated window films to the team’s support fleet, which includes 15 cars, three trucks, two touring cars, and two vans.
The support fleet of vehicles was wrapped using the flagship Avery Dennison Supreme Wrapping Film product in combination with premium cast signage and digital materials, which maximises the visual impact of the fleet.
The result is increased visibility for important team messages and branding supported by reliable performance from the high quality material, even in the most challenging tour conditions across the globe.
Team LottoNL-Jumbo has a very extensive fleet of team cars, trucks and busses, which all need to be supplied with the team colours and various sponsor logos. Richard Plugge, Managing Director, Team LottoNL-Jumbo, commented: “In Avery Dennison, we’ve found our perfect partner, which ensures that our car fleet always looks neat with the right logos and colours of our sponsors Lotto, Jumbo, BrandLoyalty and Bianchi. We’re also looking at a solution for special stickers on the bikes’ stems to show details of specific races.”
To view a video of the graphics application visit: http://graphics.averydennison.eu/en/home/about-us/Newsroom-2013/avery-dennison-sponsors-teamlottonl-jumbo-cycling-team-for-2015-2016.html
More information on the Avery Dennison Graphics portfolio can be found at graphics.averydennison.eu.