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Getting on message


Daktronics has partnered with SchweizerischeBundesbahnen (SBB), Switzerland’s largest travel and transport company, to install 50 LED video displays – a total of 475 square metres – throughout 17 railway stations across Switzerland.

The pilot installation in the city of Neuchâtel included two LED displays and was completed last October. The next 40 displays at 14 different railway stations will be installed between July and November 2015, with the installation of eight additional displays at another two locations to be installed through 2018.

SBB is the first public transport company in Europe to introduce large-screen, central displays with LED technology of this scope across its network. This project upgrades SBB’s technology from flip-digit displays and some previously existing digital signage to a full slate of new LED displays that are more flexible, easier to control and service, and which ensure clear, visible customer information in its stations. The displays will show a combination of train schedules and travel information, plus advertising and emergency messages.

The Neuchâtel installation includes two displays, each measuring 1.58 metres high by 2.85 metres wide and featuring four millimeter line spacing. Of the 17 locations, Neuchâtel, had the oldest technology that was installed 26 years ago and is a superb pilot location for demonstrating the flexibility that this new system has to offer.

Other railway locations will have anywhere from two to eight LED displays installed. The display technology incorporates excellent image clarity and contrast with wide angle viewing for travelers to easily see and comprehend the messages shown.

Rolf Bauer, Daktronics Regional Managersaid: “This is a very exciting project and we are pleased to provide SBB industry-leading solutions to assist commuters in receiving up-to-date and accurate information. During testing phases, we were able to display everything the customer asked for and will also provide SBB a lower total cost of ownership for the lifetime of the displays.”

SBB visited Daktronics facilities in Brookings, South Dakota, USA, to fully understand the production process of theproducts and the details of its specific project.

Daktronics recent acquisition of Data Display, a transportation focused company out of Ireland, solidified its ability to provide a complete solution for all the needs of SBB and any potential railway customer.

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